Sara Ali Khan’s white outfit with rainbow coloured accents, matching accessories and mask is a lockdown Diwali wardrobe must-have – fashion and trends

Sara Ali Khan is juggling readings for her next Atrangi Re, with Dhanushya and Akshay Kumar, and promotions for her upcoming release, Coolie No 1 alongside Varun Dhawan, and the 25-year-old is looking stunning as ever while doing it. Sara is one of the few new generation actors in Bollywood to favour traditional wear over western wear, even though she looks like an absolute stunner in both, most of the times. But Sara and white are a match made in heaven and the Love Aaj Kal actor gave her fans a glimpse of her gorgeous OOTD as made her way to Atrangi Re director, Aanand L Rai’s Mumbai office. Sara wore the white ensemble with multicoloured floral and polka dotted print and thread work, matching dupatta and white pyjamas with lace work.

Sara Ali Khan

Sara Ali Khan
(
Varinder Chawla
)

The Kedarnath actor accessorized her look with a matching rainbow hued potli bag, matching bangles and silver jhumkas. One would think this was already overkill with all the matching, but no, Sara went ahead and wore matching juttis, a staple in her wardrobe, and a mask matching her outfit, and looked absolutely gorgeous while doing so. A tiny blue bindi adorned her barely visible face, her eyes lined with kohl as she politely greeted and posed for the paparazzi outside the studio like she always does. The outfit is perfect for a coronavirus lockdown Diwali celebration, muted yet festive.

 

Sara is all set for the OTT release of her upcoming film, Coolie No. 1 along with Varun which is a remake of the 1995 film by the same name starring Govinda and Karisma Kapoor. She is also going to share screen space with Akshay Kumar and Dhanushya for Aanand L Rai’s next, Atrangi Re. When the film was announced, Sara shared her excitement about the project with and Instagram post in January, captioned, “I can’t believe my luck. Blessed to be working with Aanand L Rai sir, in an AR Rahman musical. And so thankful to have Akshay Kumar Sir join hands with the extremely talented and incredibly humble Dhanush and myself.”

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Personalised beauty coloured cosmetic trends to see high-tech application and customisation says WGSN

Personalised beauty continues to build – in interest and innovation terms – worldwide, with a huge focus placed on skin care formulations and custom fragrances. But what about personalised colour cosmetics? What sort of future can we expect in this segment?

Jenni Middleton, director of beauty at trend forecasting firm WGSN, said there was plenty of innovation going on in this category already and lots more happening on the horizon.

Ultra-personalised colour cosmetics the future

“Customising our application of our makeup to our faces will become more prevalent,”​ Middleton told CosmeticsDesign-Europe.

Proctor & Gamble had already advanced in this field, she said, with its Opté Wand device that took ten years to develop. Designed as an alternative to full-face foundation, she said Opté’s tiny camera scanned the face for dark spots, freckles or hyperpigmentation, including imperfections not visible to the human eye and precisely dispensed a pigmented serum to the affected area. This “negated the need to apply foundation to the whole face”, ​she said, meaning consumers could leave healthy skin to breathe.

“Customised makeup is also going to be with us for ultra-personalised colour cosmetics where users can choose their own shades,”​ Middleton said. In this space, L’Oréal’s Perso device – due to launch next year – was right on-point as it enabled users to create custom lipsticks by blending pre-sets in the app or colour-matching to any image, trend or outfit.

But beyond precision application and colour matched shades, Middleton said the future of personalised colour cosmetics would even see consumers able to print their own makeup to order. New York-based beauty tech firm Mink had developed a 3D makeup printer that could instantly transform any image into wearable makeup, printed onto a sheet. Mink Beauty launched last year for pre-orders, set to be delivered this Autumn.

Coloured cosmetics that align with post-COVID needs

Middleton said that this raft of technology for coloured cosmetics importantly aligned well with current market trends and consumer needs.

“In a post-pandemic world, creating a product fresh each day has dual benefits – you know the product is custom-blended specifically to meet your needs and will work for you, especially important in a recession where money is tight, and it is fresh so will not develop bacteria and viruses and yet doesn’t need preservatives as you make it and use it.”

Future developments in the post-COVID-19 market would do well to also drive efforts in digital options, she said, including high-performing virtual try-ons and the like.

“Brands have got to make personalisation work effectively and as seamlessly in the e-commerce world as in the In Real Life (IRL) experiences. Sales will depend on virtual try on, and the only way to discover a brand safely will be through online try-on. This will be imperative for shade matching for foundation and hair colour, as well as other colour cosmetics try-on, but also for diagnosis of skin conditions and skin type,”​ she said.

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