Online shopping was a huge success during Cyber Week

The big picture: Online shopping was already trending north before Covid-19 but the pandemic certainly expedited growth this year, despite the ongoing uncertainty that millions continue to face as it relates to income and maintaining a job during these unprecedented times.

According to data from Adobe Analytics, a record $10.8 billion was spent online in the US on Cyber Monday. That’s an increase of 15.1 percent year over year, making December 1, 2020, the largest online shopping day in US history.

In 2019, US consumers spent $9.4 billion during Cyber Monday.

The “golden hours of retail” from 7 – 11 pm Pacific was single-handedly responsible for $2.7 billion in sales and during the peak hour between 8 – 9 pm Pacific, consumers were buying at a rate of $12 million per minute.

During this year’s Cyber Week, which runs from Thanksgiving Day through Cyber Monday, US shoppers spent a staggering $34.4 billion, representing a 20.7 percent increase compared to the same period a year ago. Unsurprisingly, more than 40 percent of spending took place on a smartphone during the five-day period.

Season-to-date spending (from November through Cyber Monday) now totals $106.5 billion, a 27.7 percent YoY increase. Adobe Analytics also show that US consumers crossed the $100 billion threshold nine days faster this year compared to 2019.

Image credit: Ailuj Art, Waraporn Wattanakul

Source Article

Read more

Cyber Week holiday shopping deals keep on rolling in

Cyber Week holiday shopping deals keep on rolling in

Save on smart TVs, laptops, headphones, books, and even a Nintendo Switch or two.

As Cyber Monday disappears in the rearview mirror of time and Christmas looms on the horizon like a great black storm, it’s natural to start asking yourself the big questions: Who are we? Why are we here? What’s on sale?Deals are below, but highlights include Hunter’s Tail UV Umbrella Hat for $9.17 at Amazon, Up to 20% off select Samsung QLED TVs with Alexa Built-In at Amazon, Letters From Father Christmas eBook, Tolkien, J.R.R. for $1.99 at Amazon, Beats Solo3 Wireless On-Ear Headphones for $119.00 at Amazon, Lenovo Yoga Smart Tab, 10.1″ FHD IPS Touch, 4GB, 64GB eMMC for $139.49 at eBay, Nintendo Switch with Neon Blue and Neon Red Joy‑Con for $299.99 at Amazon.Sporting Goods / OutdoorsHunter’s Tail UV Umbrella Hat for $9.17 at AmazonTelevisions / Streaming DevicesSAMSUNG 43-inch Class Crystal UHD TU-8000 Series – 4K UHD HDR Smart TV with Alexa Built-in for $297.99 at AmazonUp to 20% off select Samsung QLED TVs with Alexa Built-In at AmazonLogitech Harmony Ultimate One for $54.99 at WootHome AudioUp to 40% off select Samsung Soundbars and Sound Towers at AmazonBest Choice Products 61-Key Beginners Electronic Keyboard Piano Set w/ LED, Lighted Keys, 3 Teaching Modes, Headphones for $119.99 at WalmartMediaLetters From Father Christmas eBook, Tolkien, J.R.R. for $1.99 at AmazonTechBOYA Super Cardioid Directional On Camera Shotgun Microphone for $49.99 at Best BuyNexiGo 1080P Webcam with Microphone for $24.99 at AmazonWearable Tech / Personal AudioSteelSeries Arctis Pro Wireless Gaming Headset – Lossless High Fidelity Wireless + Bluetooth for PS5/PS4 and PC – Black for $239.99 at AmazonBeats Solo3 Wireless On-Ear Headphones for $119.00 at AmazonComputers / PC PartsMicrosoft 365 Family 12-month subscription with Auto-Renewal + $50 Amazon Gift Card for $99.99 at AmazonAcer Nitro 5 15.6″ Full HD 144Hz IPS Display, Intel Core i5, NVIDIA RTX 2060, 16GB DDR4, 256GB SSD + 1TB HDD for $799.00 at WalmartHP Cyber Monday Last Chance SaleLG 34GP83A-B 34 Inch 21 9 Ultragear Curved QHD (3440 x 1440) 1ms Nano IPS Gaming Monitor with 144Hz and G-SYNC Compatibility for $799.99 at AmazonTablets / SmartphonesLenovo Yoga Smart Tab, 10.1″ FHD IPS Touch, 4GB, 64GB eMMC for $139.49 at eBayPower / ChargingTACKLIFE P16 150W Portable Power Station 167Wh 45000mAh Battery Generator with Dual 110V AC Outlet 3 DC Ports 2 USB Outputs for $99.95 at Amazon Ontel Battery Daddy, 180 Battery Organizer and Storage Case with Tester for $19.99 at AmazonApparelFestive Dumpster Fire T Shirt for $15 at WootBlack Diamond LightWeight ScreenTap Gloves for $11.73 at REIKitchenInstant Pot Duo Plus 9-in-1 Electric Pressure Cooker, 6 Quart, 15 One-Touch Programs for $89.99 at AmazonUp to 30% off Le Creuset Cast Iron, Stoneware and Kettles at AmazonOtterbox Elevation 64oz Growler for $28.99 at WootContigo Coffee Couture AUTOSEAL Vacuum-Insulated Travel Mug, 14oz, Blue Slate for $8.23 at AmazonBella Egg Cooker for $7.99 at Best BuyImusa USA 14″ Light Cast Iron Wok

Read more

Best Amazon Cyber Monday Deals Still Available for Beauty Lovers — OPI, Tarte, Nanette Lapore & More

Cyber Monday has passed, but the biggest shopping day of the year is the gift that keeps on giving! As you begin to navigate all the amazing deals and special offers rolling out for Cyber Week, stress a bit less knowing that you can knock out all of your holiday beauty shopping with the Amazon Cyber Monday deals that are still available with just a few clicks thanks to Amazon’s Beauty Gift Guide.

Amazon has made it incredibly easy to shop for all of your loved ones with an entire section dedicated to gift guides for everyone. Within their gift guide is the Amazon Beauty Gift Guide, which is brimming with ideas for your beauty product-loving friends (and items for your own makeup and skincare collections).

From makeup to skincare to haircare to fragrance to personal care, no beauty category is left out of the Amazon Beauty Gift Guide — they even have some great grooming options for men. Just a few of our favorite gift ideas include a festive OPI nail polish set that’s new for 2020, a L’Occitane skincare trio with a keepsake ornament and a collector’s edition travel makeup kit from Tarte. Whether it’s a markdown or an exclusive item, the gift you choose will bring joy.

Ahead of Christmas and other upcoming holidays, the Amazon Cyber Monday sale has offered up deep discounts on electronics, home decor, women’s clothing, kids’ clothing, kitchen supplies, camping gear, travel gear, winter clothing, designer handbags, sweaters, winter coats, sleepwear, designer dresses, sandals, sneakers, boots, designer sunglasses, activewear, designer backpacks, swimwear, men’s clothing, shoes, jewelry, loungewear, trendy tie dye items, watches, furniture, bedding, daily essentials and tons more.

Additionally, for this week, the Amazon Cyber Monday sale is still a great opportunity to shop white hot sales and fashion deals from loads of brands like Adidas, Lacoste, Keurig, Under Armour, Panasonic, Levi’s, Kate Spade, Rebecca Minkoff, Frye, Vera Bradley, Tumi luggage, Karl Lagerfeld, Marc Jacobs, Skechers, Soludos, Superga, DL1961 jeans, Eddie Bauer, American Apparel, Uggs, Lacoste, Vineyard Vines, Calvin Klein  and Tory Burch. The sale also includes major markdowns on Amazon brands, luxury brands within Shopbop (which Amazon acquired in 2006) and cool gadgets like Amazon’s Echo Dot and a selection of flat screen TVs.

Whether it’s for holiday gifts, birthday presents, gifts for teens, office gifts, stocking stuffers, white elephant or any other special occasion, ET Style rounded up a bunch of items at great prices.

If you’re an Amazon Prime member, be sure to sign into your account for access to free two-day shipping on select items. And if you’re not a member, sign up for an Amazon Prime free 30-day trial so you can join the fun of this major online sale.

Shop the entire Amazon Beauty Gift Guide and see ET Style’s picks below.

Drunk Elephant

Drunk Elephant The Littles 4.0 Kit

© Provided by ETOnline
Drunk Elephant The Littles 4.0 Kit


Drunk Elephant

The Littles 4.0 skincare kit includes Drunk Elephant favorites: Beste No. 9 Jelly Cleanser, B-Hydra Hydration Serum, C-Firma

Read more

This is what the Air Force can do to recruit and retain women cyber warriors

While the United States Air Force understands that it has a problem attracting, recruiting, and retaining successful cyberspace operations officers, a corollary, albeit unrealized or discounted problem looms regarding attracting, recruiting and retaining women cyber officers.

The Air Force 17X Specialty Code referencing cyber is subdivided into 17D and 17S. A 17D serves by “designing, building, configuring, securing, operating, maintaining and sustaining” the Department of Defense Information Network. A 17S Cyberwarfare officer is responsible for offensive cyber operations (OCO) or defensive cyber operations (DCO). Those positions are often seen as more desirable due to advanced training opportunities.

Recent studies evidence that public-private competition for cyber specialists is fierce, potentially leading to a USAF cyber personnel shortage similar to the pilot shortage, a shortage national security cannot afford. According to the IDEAS database, the USAF officer corps is 18 percent women and the overarching 17X Cyberspace Operations career field 14 percent women. However, the 17S Cyberwarfare career field, is only 8.3 percent women. The majority of women in cyber are 17Ds, performing jobs like network administration and network operations. The underrepresentation of women in the 17S career field requires Air Force acknowledgement as a problem and a plan with actionable items toward their recruitment and retention.

Including women in all aspects of national security is essential for a comprehensive perspective of the security environment. A study from 2018, for example, indicated women’s participation in peace negotiations correlated with increased durability and quality of peace. In cyberwar, specifically considerations regarding whether to target water, electrical, and nuclear facilities, women can provide a uniquely gendered perspective of unintended consequences on civilian populations.

Barriers to women in national security fields are both structural — stemming from law and policy — and cultural. Though the last legal hurdles to women serving in military positions were removed in 2013, cultural hurdles remain. As in e-sports and gaming industries, the cyber community has been largely a male-dominated field, with accompanying cultural biases. Because of the predominance of men in the Air Force and in the cyberwar corps, what it means to be an airman and what it means to be a cyber warrior has been informed by what it means to be a man.

Cyberwarfare stands at the nexus of tech and military culture. Cyber units cater to the nerd-culture and can inadvertently ostracize people with different interests. Outstanding performance in my last squadron was rewarded by the unit renting a video-game bus for a day. Leadership often went overboard emphasizing nerdy preferences and discounting others.

Both explicit and implicit biases against women remain in the USAF generally and the cyber community specifically. Studies have shown, for example, Air Force policies as largely unsupportive of women wanting to start families. Policies and practices also remain supporting implicit bias, such as including photos, names and race in application packages. Additionally, the current laissez-faire attitude towards mentorship primarily leads to men mentoring men.

Overall, there are fewer women cyber warriors because the Air Force is not making an effort.

Read more

Cyber Monday rings up record $10.8 billion in sales with Amazon touting ‘biggest holiday shopping season so far’

Cyber Monday wrapped up with $10.8 billion in sales, up 15.1% from last year and setting a record for the biggest online sales day in U.S. history, according to Adobe Analytics data.

© Getty Images

“Cyber Monday continued to dominate the holiday shopping season, becoming the biggest online shopping day in U.S. history, despite early discounts from retailers,” said Taylor Schreiner, director at Adobe Digital Insights.    


Load Error

“Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays.”

Mobile accounted for 37% of sales on Cyber Monday, Adobe said.

See: Black Friday traffic at U.S. stores down 52% even as online retail sales hit record high

Cyber Monday discounts included as much as 28% off computers. Shoppers should expect discounts to lessen by 5% to 10% across many categories as we get closer to Christmas Day, according to Adobe.

Still Marshal Cohen, NPD Retail’s chief industry adviser, notes on Twitter that “Cyber Week continues,” as his inbox fills with promotions.

“Either Monday wasn’t big enough or we are just caught in one long continual promotion from the beginning of November,” he tweeted.

BMO Capital Markets analysts observed Cyber Monday promotions that held flat year-over-year, as well as throughout the Black Friday shopping weekend. Some retailers, like Urban Outfitters Nike Inc. and L Brands Inc.’s Bath & Body Works actually became less promotional on Cyber Monday.

“[W]e expect ongoing upside for retail and into next year and believe, for the first time in a while, the power lies in the hands of the retailers and their inventory management; the question will be who chooses to hold the line versus cross it,” wrote analysts led by Simeon Siegel.

So far this holiday season, Adobe says online shoppers have spent $106.5 billion, up 27.7% from last year. Inc. says that, through Cyber Monday, “2020 has been the largest holiday shopping season so far in our company’s history.” Amazon, as is the company’s usual practice, did not provide numbers to illustrate that statement, but said that world-wide sales at small- and medium-size grew 60%.

Numerator data found Amazon was “the big winner” for the weekend with 19% of total spend, or $1 of every $5 spent.

Amazon kicked off its holiday shopping season with a delayed Prime Day shopping event in October.

Also: Giving Tuesday reminder: Most people fail to take these 3 basic steps before they donate to charity

Amazon’s bestsellers for the season so far include President Barack Obama’s memoir “A Promised Land,” Revlon Inc.’s One-Step Hair Dryer, and Amazon’s own Echo Dot.

Shopify Inc. says sales for its merchants reached $5.1 billion over the long weekend, up 76% between Black Friday and Cyber Monday. Shopify merchants are largely small and independent brands.

U.S. consumers spent an average of $89.20 per order with New York, Los Angeles and London among the top cities.

The Amplify Online Retail ETF has skyrocketed

Read more

Cyber Monday 2020 sets record for largest online shopping day ever, report says

The online shopping industry has grown in popularity this year due to the coronavirus pandemic, and Cyber Monday 2020 was just another example of that.

Shoppers spent a whopping $10.8 billion on Monday, the biggest U.S. e-commerce day ever, according to a report by CNBC, citing data collected by Adobe Analytics.

Sales spiked 15.1% compared to 2019 during the unofficial industry holiday, the report said. The Adobe data showed curbside pickup orders increased 30% from 2019.

Among Adobe’s other key findings: 37% of sales came via mobile devices, and consumers spent $2.7 billion during the final four hours of the day.

Holiday sales started earlier than ever this year, as companies have offered more online deals. The brick-and-mortar retail industry, which has long been struggling, received a crippling blow this year as a result of the pandemic.

Walmart offered Black Friday sales in early November and ran deals all month long, while Coach has been holding an ongoing 70% off sale for weeks. Even Lululemon, which rarely promotes sales, had big discounts on Black Friday and Cyber Monday.

Many big-box retailers have extended Cyber Monday sales to a week-long event. If you missed out on the online shopping event, here are some ongoing deals you can still shop for online:

Please subscribe now and support the local journalism YOU rely on and trust.

Nicolette Accardi can be reached at [email protected]. Follow her on Twitter: @N_Accardi. Find on Facebook. Have a tip? Tell us.

Source Article

Read more

Cyber Monday records biggest online shopping day in US history

This Cyber Monday set the record as the biggest online shopping day in U.S. history.

a person sitting at a table using a laptop computer

© Provided by Washington Examiner

According to an analysis from Adobe Analytics, people spent $10.8 billion in online purchases on Cyber Monday.


Load Error

But while online shopping saw a surge, spending at traditional brick-and-mortar stores saw a significant decline. Likely a result of the coronavirus pandemic, Black Friday shopping saw a decrease of roughly 50% this year, according to CNBC. However, online Black Friday shoppers spent $9 billion, Adobe revealed.

Adobe originally estimated that the total Cyber Monday haul would be $12.7 billion, but the company decreased its forecasting in recent days. The firm estimates that shoppers will spend $184 billion online throughout the entire holiday season. If the country does spend that much, the purchases will represent a 30% increase over last year’s numbers.

On Tuesday, Amazon reported that selling on its website surpassed $4.8 billion worldwide between Black Friday and Cyber Monday, a 60% increase from last year.

“Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays,” Taylor Schreiner, a director at Adobe Digital Insights, told CNBC.

Adobe Analytics and Amazon did not immediately respond to the Washington Examiner’s request for further comment.

Tags: News, Shopping, Retail, Technology, Amazon, Business, Internet

Original Author: Haley Victory Smith

Original Location: Cyber Monday records biggest online shopping day in US history

Continue Reading

Source Article

Read more

Cyber Monday was biggest online shopping day in U.S. history

Consumers pounced on discounts and deals this Cyber Monday, making it the single largest day for online sales in U.S. history. 

Shoppers spent a record $10.8 billion Monday, marking an all-time high for ecommerce spending and beating last year’s $9.4 billion record, according to Adobe Analytics. 

Fully one-quarter of the day’s sales — $2.7 billion — were made during the so-called “golden hours of retail,” between 7  p.m.and 11 p.m. Pacific Time. Consumers spent a whopping $12 million per minute on toys, electronics, clothing, appliances and more during the  8 p.m. to 9 p.m. peak hour of shopping mania, according to Adobe. 

Monday’s total spend represented a 15% year-over-year increase in sales. 

“Cyber Monday continued to dominate the holiday shopping season, becoming the biggest online shopping day in U.S. history, despite early discounts from retailers. Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays,” Taylor Schreiner, director of Adobe Digital Insights, said in a statement Tuesday.

Records shattered

Black Friday sales were strong too, with consumers spending $9 billion online the day after Thanksgiving, up nearly 22% from last year’s shopping extravaganza and marking the third-biggest day for ecommerce sales in U.S. history after Cyber Monday this year and in 2019.

Concerns over COVID-19, along with customer capacity limits at retailers, thinned crowds at stores and malls this year. But shoppers were still drawn to deals on Hot Wheels cars, which were among the top-selling items on Black Friday, according to Adobe Analytics. 

The Super Mario 3D All-Stars and Animal Crossing video games for the Nintendo Switch system were also in demand, as were Apple’s AirPods ear buds and the Apple Watch. The smartwatch category saw a big surge in sales, soaring more than 600% over the daily average in October. 

Adobe identified the spending trends by analyzing data generated by roughly 1 trillion visits to retail sites, as well as looking at 80 of the 100 largest retailers in the U.S. 

No place like home

Self-balancing electric scooters, also known as hoverboards, Lego sets, Amazon Echo products and Samsung TVs were also in high demand on Black Friday.

“Generally, the popular items this year trended toward home automation and other kinds of products that serve that stay-at-home consumer and make their lives easier as they spend more time at home,” Adobe Analytics vice president Keith Eadie said. 

“Video games are always popular. The gaming industry is having its best year ever,” Eadie added.

Small Business Saturday, which had particular importance this year amid the pandemic’s impact on independent stores, also seemed to resonate with consumers. Companies with $10 million to $50 million in annual revenue saw a nearly 300% increase in sales compared to a normal day, according to Adobe.

Small businesses struggle despite Black Frida…


Kym Rodgers, owner of Brooklyn Sweet Spot, a Brooklyn, New York, bakery, said she doesn’t usually get much business

Read more

Amazon says 2020 shopping season has been their biggest ever with big Black Friday, Cyber Monday sales

Online sales during Black Friday and Cyber Monday were expected to break records this holiday, and it appears Amazon was one of shoppers’ key destinations.

While other companies are shrinking, Amazon is growing. The company said Wednesday, Sept. 9, 2020, that it is seeking to hire 33,000 people for corporate and tech roles in the next few months.

© Mark Lennihan, AP
While other companies are shrinking, Amazon is growing. The company said Wednesday, Sept. 9, 2020, that it is seeking to hire 33,000 people for corporate and tech roles in the next few months.

Amazon announced Tuesday this year’s holiday shopping season was the biggest in the company’s history.


Load Error

The e-commerce giant did not offer specific financial figures on how much was spent during Black Friday and Cyber Monday. Amazon did note independent businesses selling on the platform topped $4.8 billion in worldwide sales between Black Friday and Cyber Monday, up 60% from the year before.

Start the day smarter. Get all the news you need in your inbox each morning.

The best-selling items in the U.S. included Amazon’s new Echo Dot, one of several products made by the company and discounted during the holiday season. Also popular: former President Barack Obama’s latest book “A Promised Land,” the Revlon One-Step Hair Dryer and Volumizer Hot Air Brush, and the Lite-Brite Ultimate Classic.

Holiday shopping: ‘Tis the season to follow these wise shopping tips, anti-fraud precautions

Still plenty of deals out there: All the best deals you can still shop after Cyber Monday

Sales during Black Friday and Cyber Monday shattered previous records as more consumers skipped physical shopping because of the COVID-19 pandemic. Consumers spent $9 billion during Black Friday, up 21% from the previous year, says Adobe Analytics. Cyber Monday was the largest U.S. shopping day ever, according to Adobe, pulling $10.8 billion, up more than 15% from the previous year.   

Follow Brett Molina on Twitter: @brettmolina23.

This article originally appeared on USA TODAY: Amazon says 2020 shopping season has been their biggest ever with big Black Friday, Cyber Monday sales

Continue Reading

Source Article

Read more

Cyber Monday becomes biggest online shopping day in U.S. history, topping nearly $11 billion in sales

Cyber Monday just became the biggest online shopping day in U.S. history, with consumers spending $10.8 billion online, according to Adobe Analytics.

a person using a laptop computer

© Provided by NBC News

Purchases totaled $12 million a minute between 8 p.m. and 9 p.m. PT, with around 37 percent of total purchases coming from smartphones as more shoppers migrate to buying on social media. Curbside pickup was up 30 percent since last year, Adobe said.


Load Error

Consumers saw the biggest discounts on computers, sporting goods, toys, appliances, and electronics, Adobe said. Some of the hottest buys included Lego sets, Apple AirPods and Call of Duty: Black Ops Cold War.

“Moving forward into December, the categories that I will expect to be discounted will be the toy category and then also anything holiday themed — gift baskets, gift boxes, decor,” retail and shopping expert Trae Bodge told NBC News.

Although many discounts are set to continue throughout December, experts advise to shop early as shipping delays loom and delivery costs are expected to increase after Dec. 11.

“Leading up into the first few weeks of December, up until Dec. 25 — that’s when the discounts are really going to get deeper,” said Sara Skirboll, shopping expert at RetailMeNot. “But here’s the thing, your items might not exist — and if you’re shopping online, you might run into shipping issues.”

Like the discounts, the record-breaking sales seen on Cyber Monday aren’t specific to one day.

Thanksgiving Day, Black Friday and Small Business Saturday also did well, totaling $5.1 billion, $9 billion and $4.7 billion respectively, according to Adobe.

Small businesses saw a greater increase in sales than larger retailers on Cyber Monday, up 501 percent, according to Adobe, as consumers shop more consciously this year. Seven in 10 shoppers said it is more important to support small businesses than to get the best deal, according to a survey from Union Bank.

Consumers are also “voting with their wallets to support Black-owned businesses and sustainable businesses,” Harley Finkelstein, president of e-commerce platform Shopify, told NBC News’ Jo Ling Kent on Monday. “Consumers will not be driven solely by deals anymore, they’re going to be driven by movements.”

Shopify saw its biggest-ever Black Friday/Cyber Monday weekend, recording a 76 percent growth in sales since last year. Small-business hub Etsy saw an 84 percent increase in sales during the first eight hours of Cyber Monday alone, according to Edison Trends.

Online shopping has seen a continued surge since the beginning of the pandemic, with digital sales up by 174 percent at Best Buy, 155 percent at Target and 79 percent at Walmart during the third quarter alone.

Continue Reading

Source Article

Read more
  • Partner links