Alec Kesheshian Revolutionizes the Fashion Industry With God’s Dream

MELROSE AVENUE, CA / ACCESSWIRE / December 3, 2020 / Brilliant ideas and remarkable vision are brought to life when they are sparked with passion, dedication, and grit. No matter how skilled and talented an individual is, the ultimate realization of a dream will always boil down to determination, drive, and discipline. And as someone who believes in the value of hard work and perseverance, Alec Keshishian, the esteemed founder of God’s Dream, shares with the world how he was able to reach the summits of success through his diligent efforts.

Although he has already made his mark on the industry, Alec Keshishian would always look back on his stark beginnings to remind himself of his mission, igniting creativity and promoting individuality. And for this reason, his clothing line is all about celebrating uniqueness and stirring confidence. With designs that speak volumes about his vision, God’s Dream is making significant strides towards the forefront of the fashion industry.

Because of the COVID-19 outbreak, the world had to impose health guidelines and take serious precautions. But before the pandemic resulted in international travel bans, Alec Kesheshian decided to unwind and take a trip to the Amalfi Coast and bask in its glory. He initially planned this escapade to experience the tight-knit nightlife and break away from his Bel Air roots. However, he stumbled upon something more valuable than peace and relaxation. Because of this trip, the visionary found the inspiration to build a high-quality fashion line.

According to Alec Keshishian, it was impactful and empowering to walk on the grounds where some of the most celebrated fashion houses in the world originated. With the time he spent in Milan, he found himself sampling premium fabrics and creating design flats for his production company. He then felt heavily inspired to bring such a world-class level of craftsmanship back to Los Angeles and start a brand that would bring people together.

Going back to the United States, Alec Keshishian brought out his creative flair and built God’s Dream-a revolutionary lifestyle clothing company grounded on utopian ideals. And proving to be unstoppable at his game, he developed a cut-and-sew line and within the span of a few months. On top of that, he also opened a brick-and-mortar store on Melrose Avenue in Los Angeles.

In an interview, Alec Keshishian shared that it took him a lot of failures before he finally created a successful venture. He admitted that those rejections left him feeling defeated and discouraged. But instead of wallowing in despair, the determined fashion designer tried to pick himself back up and pursued his dreams with a stronger and more resilient mindset. Had he given up on his creative endeavors, he would not have shaped God’s Dream into the empire that it is today.

More than just a clothing brand, God’s Dream is a lifestyle that aims to provide individuals with a voice. Alec Keshishian believes that his designs help people express themselves through creativity, boldness, and ingenuity. And as someone who has

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The Fashion Award winners of 2020 share their hopes for the future of the fashion industry

Samuel Ross 

Founder of the Black Lives Matter Financial Aid Scheme, Ross pledged £10,000 to those on the frontline supporting the BLM movement and gave grants of £25,000 to Black-owned businesses.

“Next year we need less talk—more action and change.”

Priya Ahluwalia Photo: Courtesy of The Fashion Awards

Priya Ahluwalia 

A pioneer of sustainable fashion and telling the stories of those who make her clothes, Ahluwalia is an agent for change who uses her platform to raise awareness about the Black community.

“2020 has been such a turbulent year, the importance of community has been imperative to me both personally and professionally. The community I built between my peers through the height of the BLM protests is unbreakable and I was able to get through everyday because of it.”

Lindsay Peoples Wagner Photo: Courtesy of The Fashion Awards

Sandrine Charles Photo: Courtesy of The Fashion Awards

Lindsay Peoples Wagner and Sandrine Charles 

Founders of the Black in Fashion Council—editors, models, stylists, creatives, and industry stakeholders who aim to bring diversity, inclusion, and accountability to the fashion industry.

“While this year has been incredibly tough, we want to make sure that people of colour are being supported and uplifted. The Black in Fashion Council community has meant so much to people who have been pleading with the industry for inclusivity, making people feel less alone and creating a lane for real hope and systemic change. And that means everything to us. We’ve made strides, but the work has only just begun.”

Aurora James Photo: Courtesy of The Fashion Awards

Aurora James 

James has brought change to the fashion industry through her campaign to promote Black-owned businesses, calling on retailers to dedicate 15% of their shelf space to Black-owned brands.

“I couldn’t have done any of my work this year without the strong friends and family who create my communities… We must carry this movement on whether it’s through hard policy work, corporate restructuring or even spending power, which creates economic equality for marginalised people and small businesses. The fashion industry has approached change with an optic lens for far too long. My goal with The 15% Pledge is to dig deeper.”

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Global Cable Management Accessories Industry (2020 to 2027) – Market Trends and Drivers – ResearchAndMarkets.com

The “Cable Management Accessories – Global Market Trajectory & Analytics” report has been added to ResearchAndMarkets.com’s offering.

The publisher brings years of research experience to the 8th edition of this report. The 228-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Global Cable Management Accessories Market to Reach $2.7 Billion by 2027

Amid the COVID-19 crisis, the global market for Cable Management Accessories estimated at US$1.8 Billion in the year 2020, is projected to reach a revised size of US$2.7 Billion by 2027, growing at a CAGR of 5.9% over the analysis period 2020-2027.

IT and Telecom, one of the segments analyzed in the report, is projected to record a 6.9% CAGR and reach US$481 Million by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Manufacturing segment is readjusted to a revised 7.2% CAGR for the next 7-year period.

The U.S. Market is Estimated at $491.1 Million, While China is Forecast to Grow at 9.1% CAGR

The Cable Management Accessories market in the U.S. is estimated at US$491.1 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$579 Million by the year 2027 trailing a CAGR of 9.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.2% and 5.3% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 3.7% CAGR.

Energy and Utility Segment to Record 6.7% CAGR

In the global Energy and Utility segment, USA, Canada, Japan, China and Europe will drive the 6.2% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$191.6 Million in the year 2020 will reach a projected size of US$291.9 Million by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$366 Million by the year 2027, while Latin America will expand at a 8% CAGR through the analysis period.

Competitors identified in this market include, among others:

  • Anixter International, Inc.
  • CableOrganizer. com, LLC.
  • Cembre S. p. A.
  • Chatsworth Products, Inc.
  • Eaton’s B-Line Business
  • Gustav Klauke GmbH
  • Legrand SA
  • Panduit Corporation
  • Partex Marking Systems Inc
  • Schneider Electric SA
  • TE Connectivity Corporation
  • Thomas & Betts Corporation
  • Weidmuller Interface GmbH & Co. KG

Key Topics Covered:

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Global Competitor Market Shares
  • Cable Management Accessories Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

IV. COMPETITION

  • Total
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Covid-19 has changed the fashion industry for the better

Zac Posen says the Covid-19 pandemic has transformed how the fashion industry practices.



Zac Posen posing for the camera


© Bang Showbiz
Zac Posen

The 40-year-old designer says brands now have a better connection with their customers as they have been made to “slow down” and listen to their needs amid the global health crisis.

He told WWD.com: “[Fashion] was living in a time where it felt like a very kind of relentless rhythm. And as we look forward, it’s a really great moment for people to question what they want to put out there and how they want to put it out there and connect with their customer.”

Posen says now is the time for those in the industry to give back, while he spoke of the importance of boosting “creativity” to keep “humanity thriving”.

He added: “We have to keep humanity thriving, and creativity is essential and part of that – and giving back. That’s really important, to be able to lend your voice, your funds, if you have the means to, or talent to really help others. We all have to take care of each other as much as we can.”

Last November, Posen made the “difficult decision” to close his label, House of Z.

He said at the time: “We had to close up House of Z, Z-Spoke, the whole company. We were in a sale process and we ran out of time. There was a board vote. We had to make the call. My partners and I tried everything possible within our means to find solutions to keep it going. I have been trying to find the right strategic partners at this tough time in retail and in the industry. The clock ran out.”

He called the decision “surprising and immediate”.

However, Posen has since been working on a number of secret projects, which he is keeping tight-lipped about until the time is right.

He added: “I’m waiting to see the right opportunity for that, is what I would say. I can’t divulge too much, but I’ve been working in development within the entertainment space on a few projects on camera and then from a producing side.”

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Global Cable Management Accessories Industry

NEW YORK, Dec. 1, 2020 /PRNewswire/ —

Amid the COVID-19 crisis, the global market for Cable Management Accessories estimated at US$1.8 Billion in the year 2020, is projected to reach a revised size of US$2.7 Billion by 2027, growing at a CAGR of 5.9% over the analysis period 2020-2027. IT and Telecom, one of the segments analyzed in the report, is projected to record a 6.9% CAGR and reach US$481 Million by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Manufacturing segment is readjusted to a revised 7.2% CAGR for the next 7-year period.

Read the full report: https://www.reportlinker.com/p05960836/?utm_source=PRN

The U.S. Market is Estimated at $491.1 Million, While China is Forecast to Grow at 9.1% CAGR

The Cable Management Accessories market in the U.S. is estimated at US$491.1 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$579 Million by the year 2027 trailing a CAGR of 9.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.2% and 5.3% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 3.7% CAGR.

Energy and Utility Segment to Record 6.7% CAGR

In the global Energy and Utility segment, USA, Canada, Japan, China and Europe will drive the 6.2% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$191.6 Million in the year 2020 will reach a projected size of US$291.9 Million by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$366 Million by the year 2027, while Latin America will expand at a 8% CAGR through the analysis period. We bring years of research experience to this 8th edition of our report. The 228-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Anixter International, Inc.
  • CableOrganizer.com, LLC.
  • Cembre S.p.A.
  • Chatsworth Products, Inc.
  • Eaton’s B-Line Business
  • Gustav Klauke GmbH
  • Legrand SA
  • Panduit Corporation
  • Partex Marking Systems Inc
  • Schneider Electric SA
  • TE Connectivity Corporation
  • Thomas & Betts Corporation
  • Weidmuller Interface GmbH & Co. KG

Read the full report: https://www.reportlinker.com/p05960836/?utm_source=PRN

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Global Competitor Market Shares
Cable Management Accessories Competitor Market Share Scenario
Worldwide (in %): 2019 & 2025
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE
Table 1: Cable Management Accessories Global Market Estimates
and Forecasts in US$ Thousand

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IV Tubing Sets and Accessories Market Global Trends, Market Share, Industry Size, Growth, Opportunities and Market Forecast 2020 to 2027

The MarketWatch News Department was not involved in the creation of this content.

Dec 01, 2020 (Market Insight Reports) —
The Global IV Tubing Sets and Accessories Market is estimated to value over USD 1.5 billion by 2027 end at a CAGR of over 3.8% during the forecast period 2020 to 2027.

The research report on IV Tubing Sets and Accessories provide insights on growth-influencing factors such as industry trends, understanding consumer demands, product application, competitive landscape, pricing analysis and brand positioning. The industry trends offer vital information to clients which help them in formulating a plan for the proliferation of their esteemed organization. Furthermore, the pricing analysis information provided in the research report is added taking in consideration the current product demand, technological advancements in the market and anticipated upgrades in the future. The report further provides insights on the competitive landscape, market segmentation and market overview. The competitive landscape data in the report reflects information pertaining to the current market position of the company in terms of valuation and operational expanse, strategic acquisitions and partnerships with established as well as local players and these details are obtained with primary research by contacting company executives and focus groups. The data for market overview is acquired from regulatory bodies, trade associations, etc.

The market overview consists of key data acquired from multiple industry and trade associations, government bodies, information brokers and other such organizations. The pricing analysis provided in the report solidifies the market overview insights. Data from these organizations provides authenticity to the IV Tubing Sets and Accessories report which shall help clients in making better decisions by understanding the intricacies of market dynamics.

The IV Tubing Sets and Accessories report also offers information on the factors impeding the market growth which shall offer valuable data to vendors for strategic planning. It is crucial to understand these factors as they help in identifying the market growth opportunities. Moreover, market research analysts at FutureWise Market Research offer timely assistance in understanding eccentric market parameters in a better way.

Get a Sample of the IV Tubing Sets and Accessories Market Report @ https://www.futurewiseresearch.com/request-sample.aspx?id=10014&page=requestsample

The report includes market segments by product type, by application, by end user and by region. The report consists of insights regarding the sales and revenue during the forecasted timeframe of 2020 to 2027.

IV Tubing Sets and Accessories Market Segmentation:

By Product Type

  • Primary IV Tubing Sets
    • Macro-Drip IV Sets
    • Micro-Drip IV Sets
  • Secondary IV Tubing Sets
  • Extension IV Tubing Sets
  • V. Infusion Set with Flow Regulator
  • Filtered IV Tubing Sets
  • Non-Vented IV Tubing Sets
  • Vented IV Tubing Sets
  • IV Tubing Accessories

By Application

  • Peripheral Intravenous Catheter Insertion
  • Central Venous Catheter Placement
  • PICC Line Insertion

By End User

  • Hospitals
  • Ambulatory Surgical Centers
  • Specialized Clinics
  • Skilled Nursing Facilities
  • Long Term Care Centers
  • Others

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Regional Analysis:

The report provides meticulous evaluation of the proliferation of IV Tubing Sets and Accessories in crucial nations like USA, Germany, Canada,

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Hit by pandemic restrictions, wedding industry faces the music in Uttar Pradesh

Instead of perfume, it is the smell of sanitiser that pervades the air. The groom is welcomed by a mustachioed guard holding a thermal device to test his temperature before the bride’s sister brings the aarti thali (plate).

It is next to impossible to convince the female guests to put the masks on. After all, they have spent thousands of rupees on make-up. This wedding season, life in a banquet hall has been reduced to a long list of dos and don’ts and the stakeholders are feeling the pinch.

As the guests come and go, the manager is busy reminding the parents of the groom and the bride to keep the number to 100, the prescribed limit by the government. The reference point is a Meerut case where the manager of the banquet hall, along with fathers of bride and groom, were booked for flouting COVID-19 norms. Nobody wants to be labelled a “super spreader”. “Keep them floating”, is the new mantra but is hard to practise. How would you ask the groom’s friends jiving to “Mere yaar ki shaadi hai” to maintain social distance. The beat constable comes in and reassures that as long as there is no crowd on the road, he will keep looking the other way.

Heavy losses

“We are running heavy losses. This is a business where commitment has to be kept and right now we are fulfilling just that,” says Pradeep Sharma, general manager of Rudrakshaa banquet hall on Vaishali Metro premises in Ghazia-bad. Unlike dozens of wedding farms that dot the stretch that connects GT Road to NH-9 in Ghaziabad, Rudrakshaa has put billboards reminding guests to follow COVID protocol, including downloading the Aarogya Setu app.

Giving a sense of the changed scenario, Mr. Sharma says his banquet hall has a seating capacity on the ground floor for 270 people. “For maintaining social distancing, we reduced it to 200 but now we offer only 100, following the government guidelines. We can’t survive with these numbers as our input costs on lighting, staff salary, maintenance and rent remain the same.”

The surge in COVID-19 cases after Deepavali, he says, has come as a double whammy for the wedding industry. “We were sinking after the April season was washed out. We expected to breathe easy this season but now we are choking again. After December 12, for the next four months, there is no work as there is no auspicious date for weddings. If we see a surge in April as well, the industry would be finished,” he says.

“Aeroplanes and buses are running to full capacity but a banquet hall, which has a capacity to accommodate 1,000 guests, can host only 100.” This many people, he says, could be seen outside a wine shop near his hall. “This is unjustified and I appeal to the government to relax the restrictions,” says Vivek Mohan, who runs a wedding farm on NH-9 on lease.

Cancellation fear

He, however, agrees that the surge in COVID-19

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Global Feather Clothing Market 2020 Analysis Trend, Applications, Industry Chain Structure, Growth, and Forecast to 2026

The MarketWatch News Department was not involved in the creation of this content.

Nov 29, 2020 (CDN Newswire via Comtex) —
Global Feather Clothing Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2026 announced by MarketsandResearch.biz provides an expert and in-depth analysis of key business trends and future market development prospects, key drivers and restraints, profiles of major market players, segmentation, and forecasting. The analytical review on the market presented in the report is a highly dependable ready-to-refer synopsis to produce novel perspectives about various concurrent and past events prevalent in the market. The report study shows the information on market trends and development, drivers, capacities, technologies, and the changing investment structure of the global Feather Clothing market. It examines both historical as well as current market conditions eying for forecast accuracy. Both new entrants as well as established market players willing to establish a strong footing amidst staggering competition.

NOTE: Our analysts monitoring the situation across the globe explains that the market will generate remunerative prospects for producers post COVID-19 crisis. The report aims to provide an additional illustration of the latest scenario, economic slowdown, and COVID-19 impact on the overall industry.

DOWNLOAD FREE SAMPLE REPORT:https://www.marketsandresearch.biz/sample-request/52422

Market Overview Paragraph:

It presents real data and statistics on the inclinations and improvements in the global Feather Clothing Market. It then highlights manufacturing, abilities & technologies, and the unstable structure of the market. The global report elaborates on the crucial data along with all important insights related to the current market status. It assesses the market by type and application, with sales market share and growth rate by type, application. The report defines industry introduction, market overview, market opportunities, product scope, market risk, market driving force. The top manufacturers of the market industry are analyzed, with sales, revenue, and price.

The research explores the diverse opportunities that market players and manufacturers can utilize to target high growth probabilities in the global Feather Clothing market. It displays the competitive situation among the top manufacturers, with sales, revenue, and market share. The report presents a detailed segmentation, market trend by application use, global market analysis based on technology, product type, application, and various processes. The study also investigates the important achievements of the market, research & development, new product launch, product responses, and regional growth of the leading competitors operating in the market on both universal and local scale.

Companies profiled and studied for this market report include: Patagonia, Arcteryx, Marmot, Canada Goose, Columbia, Moncler, Zara, Peak Performance, Mammut, JACK WOLFSKIN, Mountain Equipment, Kathmandu, Uniqlo, Bosideng, Eral, Yalu, Yaya, YBB, Snowflying, Sharon, Hodo,

Market segmentation, on the basis of types: Contour Feathers, Down Feathers, Others

Market segmentation, on the basis of applications: Man, Woman, Child

Market segment by regions/countries, this report covers: North America (United States, Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia), South America (Brazil, Argentina, Colombia etc.), Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South

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A Fashion Retail Industry Client Increases Retail Share and Generates Substantial Revenue | Infiniti’s Success with Customer Intelligence Solutions – Press Release

LONDON–(Business Wire)–The fashion retail industry is faced with various changes that are expected to propel growth in the coming years. However, this is causing multiple challenges for fashion retailers, including rising competition from other stores and brands and the rise of online and eCommerce options for customers. Without efficient omnichannel business models and marketing strategies, fashion retail industry players will lose ground to department stores and specialty clothing brands. Infiniti’s customer intelligence solutions enable brands to revamp their traditional models, implement new marketing strategies, develop personalized offerings, and adopt efficient customer-centric approaches.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201130005377/en/

Customer Intelligence Solutions for a Fashion Retail Industry Client: Our Approach (Graphic: Business Wire)

Customer Intelligence Solutions for a Fashion Retail Industry Client: Our Approach (Graphic: Business Wire)

To champion the fashion retail industry with efficient omnichannel business models, personalized marketing strategies, and novel offerings by leveraging our customer intelligence solutions, request a free proposal.

“As customers are moving seamlessly between online and offline experiences, fashion retail brands need to facilitate these transitions best. Adopting a customer-centric approach is becoming inevitable for companies in the fashion retail industry,” says a fashion retail industry expert Infiniti Research.

Business Challenge:

The client, a fashion retailer based out of Central Europe, offered huge discounts to customers to increase their customer retention and acquisition rate; consequently, causing a price war and a decline in the client’s profit margins. Additionally, customers’ fluid movement between online and offline channels led to challenges with meeting demand and caused a decrease in sales over two consecutive years for the client. Therefore, the fashion retail industry client chose to partner with Infiniti Research and leverage our expertise in offering customer intelligence solutions to gain comprehensive insights and devise personalized marketing approaches according to customers’ preferences. During the ten-week engagement, the client also sought to develop an omnichannel business model, take new initiatives to address supply chain challenges, enhance customer loyalty, and build a customer-centric and personalized marketing approach.

Our Approach:

The customer intelligence experts at Infiniti Research developed a four-phased plan. The approach to help the fashion retail industry client included the following:

  • Evaluating and understanding customers’ needs, preferences, and demands with a customer needs assessment
  • Analyzing the reaction and satisfaction of customers with regards to their offerings using customer satisfaction analysis
  • Helping the client improve inventory management according to potential market demand identified by our demand management solution
  • Devising a productive marketing and sales strategy through our marketing strategy engagement

Business Outcome:

With the comprehensive insights gained from Infiniti’s customer intelligence solution, the client successfully personalized their offerings to meet customers’ requirements and increased their market shares. Further, the fashion retail industry client realigned their marketing approach and distribution process by segmenting customers and understanding their demands. Consequently, the fashion retailer efficiently implemented its customer segmentation approach, revamped its delivery system, and improved its distribution and sales process according to their customers’ needs and demands.

By leveraging Infiniti’s customer intelligence solution, the fashion retail industry client was also able to:

  • Reduce their customer attrition rate by 13%
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Challenges Plaguing the Wedding Industry And How To Overcome Them

During this time, wedding-related businesses have encountered a host of challenges to sustain business as usual, however, on a brighter note, the industry has been quick to innovate, adapt and bounce back

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The $50-billion Indian wedding industry has definitely faced its worst possible slump due to the COVID-19 pandemic. However, green shoots of recovery are now stemming and although, the wedding market has taken a hit, it hasn’t lost its sheen. All over the country, couples are opting for smaller celebrations with a limited guest list. To compensate for the diminished numbers, families are going all out to make the small celebrations as personalized and memorable as possible. During this time, wedding-related businesses have encountered a host of challenges to sustain business as usual, however, on a brighter note, the industry has been quick to innovate, adapt and bounce back. However, as the world moves forward, the industry is yet to overcome a host of challenges before it rises to its former glory.

Lack of investment in technology slowing online bookings for consumers

The future of most industries depends on its ability to adopt and embrace digital transformation. With COVID-19, most industries have embraced digital solutions and are building for the future. However, while there’s a huge appetite for growth in the wedding industry, the investment in technology in this particular industry has been relatively slow, thereby, delaying its trajectory to go digital for today’s and most importantly tomorrow’s fast-evolving consumer. Having said that, in today’s Internet age, some startups and tech investors are beginning to notice the massive scope of opportunities in this historically traditional industry. With modern couples taking more and more ownership of planning their own wedding, there’s a steady shift in preference for online channels for wedding related inspiration as well as discovery, mostly led by social media aspirations. While disruption is underway, there’s still a long way to go for the highly scattered wedding industry in India.

Lack of standardization and regulation of the industry

The wedding industry is a highly competitive one, involving several vendors and freelancers. Due to the absence of a formal system ensuring legally binding contracts for these wedding vendors, couples sometimes experience last minute cancellations or substandard delivery on initial promises made for products and services causing undue stress. This fragmented and disorganized sector is in great need for a standardized marketplace to bring in clarity regarding rates, 100 per cent transparency on services, quality deliverables and expectations, from both parties, so that each one benefits in the long run. In the current air of uncertain times, professional wedding planners and digital planning aggregator websites have set standard operating procedures to ensure seamless customer experience and ensure a level playing field for all vendors in the industry.

Smaller guest lists

During pre-COVID

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