Jennifer Lopez stuns in makeup-free video, says she’s never had Botox as she launches beauty line

Jennifer Lopez is adding yet another title to her resume: beauty mogul.

The 51-year-old singer-dancer-actress-model announced on Wednesday night that she’s launching a beauty brand, simply called JLo Beauty.

To announce the venture, Lopez shared a video on social media, showing off her fresh, makeup-free face in order to plug a facemask.

“Oh my God, this is the best mask that I’ve ever, ever tried,” she gushed in the clip.

JENNIFER LOPEZ POSES NUDE FOR COVER ART OF NEW SINGLE, WOWS FANS: ‘BOLD AND BEAUTIFUL’

After “years” of being asked about her skincare routine, JLo said she felt “almost an obligation” to release products.

In the Instagram clip, it’s revealed that olive oil plays a big role in the line, as she feels it brings about a “natural glow.”

Fans gushed over the clip in the comments, calling Lopez a “timeless beauty,” “so pretty” and more.

Known for her ageless beauty, fans may be surprised to learn that the “Hustlers” star hasn’t “ever had Botox to this day,” per Elle.

Jennifer Lopez has announced her upcoming beauty line and revealed that she's never gotten Botox. (Photo by Albert L. Ortega/Getty Images)

Jennifer Lopez has announced her upcoming beauty line and revealed that she’s never gotten Botox. (Photo by Albert L. Ortega/Getty Images)

The star said that a dermatologist pointed out a “little line” on her skin and suggested she start botox at just 23 years old. Her boyfriend at the time agreed, but Lopez refused.

JENNIFER LOPEZ, ALEX RODRIGUEZ SLAMMED FOR THANKSGIVING POST FROM PRIVATE JET: ‘WE GET IT. YOU’RE RICH’

“I was like, ‘no, thank you.’ And I just wonder what would’ve happened to me if I would’ve started Botox at 23, what I would look like right now,” said the singer. “My face would be a totally different face today.”

Of choosing to opt out of Botox, Lopez explained, according to Page Six: “I’m not that person. I don’t have anything against people doing that; it’s just not my thing. I’m more about a natural approach to skincare … but I want [my products] to work. I want the hyaluronic acid in there. I want the things that are going to help, because I don’t want to have to go to the needles at some point.”

The star stunned in a makeup-free video on social media to announce the beauty venture. (Photo by Emma McIntyre /AMA2020/Getty Images for dcp)

The star stunned in a makeup-free video on social media to announce the beauty venture. (Photo by Emma McIntyre /AMA2020/Getty Images for dcp)

She added: “I’m not saying one day I won’t, but I haven’t yet.”

One of her biggest beauty tips is relatively simple, as well.

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“One of the big things I would encourage everybody to do from the time they’re 15 years old, even younger, is wear sunscreen every day,” said Lopez. “That’s a big skincare secret that people kind of do but don’t do. They use moisturizers, but they don’t put on sunscreen every day. That is something I have done from that time I was 22 years old.”

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Per the beauty line’s Instagram account, early access to products will begin on Dec.

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Alicia Keys Soulcare Launches with Skin-Care and a Candle

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Back in August, Alicia Keys announced that she’d soon launch a beauty line, later revealing it’d be called Keys Soulcare. But one could argue that the build-up to this launch really began in 2016 when Keys famously declared that she was embarking on a makeup-free journey. Regardless, the wait is finally over. Keys Soulcare just released its first drop with three wellness products that carry an obvious influence from the founder’s beauty philosophy.

ICYMI, Keys teamed up with Renée Snyder, M.D., dermatologist and founder of clean beauty brand W3LL PEOPLE, to develop Keys Soulcare. The brand will offer more than just skin products, though. As the name (and founder’s outlook) suggests, the brand is emphasizing that beauty is about nourishing not just your skin but your spirit. Its products will be grouped into “rituals” with each individual product linked to an affirmation.

“My skin changed when I started to look more inside of myself, taking care of what I put inside my body, who I had around me, what energy I was allowing around me,” Keys recounted in a virtual event for the brand. “All of these things put together made me realize how much I empathize and understand the journey that all of us are on to really have beautiful skin and a beautiful body and a beautiful mind. That’s why we created Soulcare: because I realized it’s everything together that makes it work, that makes you change.” (Related: These Women Are Bringing Major Innovation to the Holistic Wellness Space)

This cruelty-free skin cream contains bakuchiol, a plant-derived ingredient that’s been having a moment thanks to its potential as a less-irritating alternative to retinol. The formula also contains malachite (known as the stone of transformation), along with hyaluronic acid and ceramides, which help prevent moisture loss in the skin. The affirmation encourages you to “welcome all circumstances as catalysts for change.”

Keys Soulcare is influenced by the singer’s love of stones and crystals. This tool can be used to massage the Skin Transformation Cream, or whatever other product you love, into your skin. Facial rollers can help de-puff your face by encouraging lymphatic drainage, and Keys Soulcare’s version is made of obsidian, which is known for healing powers and properties of protection, according to the brand. The affirmation for this one? “I am strong, capable, and unstoppable.”

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Outback Steakhouse Launches New Curbside Concierge for Holiday Gift Card Shopping

TAMPA, Fla.–(BUSINESS WIRE)–Nov 30, 2020–

For many this holiday season, it’s not only a question of what you’ll gift your loved ones for the holidays, but how. Outback Steakhouse has a solution for both. Give the gift of steak with an Outback Steakhouse gift card and do it without stepping foot outside of your car (or your jammies!).

Nov. 30 through Dec. 24, Outback will offer a drive-up concierge service specifically for gift card shoppers that’s simple, safe, and convenient. Just call ahead or visit your local Outback and pull into a designated Gift Card Drive-Up parking spot and an Outbacker will come to your car to complete your gift card purchase.

“Outback Steakhouse created Curbside Take-Away in early 1990s and now we’ve applied that concept to gift cards just in time for the holidays,” said Danielle Vona, Outback Chief Marketing Officer. “Our goal is to create a ‘no worries’ experience this holiday shopping season, whether you’re out and about or staying cozy inside.”

If you plan to knock out your holiday gift list online, convenience meets personalization at www.outback.com/gift-cards. Choose from several festive holiday options or upload your favorite picture to create a personalized gift card. You can also take advantage of the limited time Made For You gift card that features the country music singer/songwriter sensation, Jake Owen. The plastic gift card, available Dec. 1, is the perfect keepsake for any fan – it’s reloadable (so you can keep it forever!) and a portion of the proceeds benefit the Jake Owen Foundation.*

While you’re shopping, there’s no shame in getting a little something for yourself. Now through Dec. 31, when you buy $50 in gift cards, you’ll receive a $10 bonus card** to use in the new year.

Gift cards are available in any denomination and redeemable at over 700 U.S. locations.

*Up to $75,000 will be donated based on purchases.

**Bonus card valid Jan. 1 – Feb. 7, 2021.

About Outback Steakhouse

There’s a special spirit at Outback Steakhouse. One where mates gather, stories are exchanged, and steakhouse favorites flow as freely as the conversation. Serve it up with a dash of Aussie hospitality, and you’ve got all the makings of a great experience you’ll want to share with your friends, time and time again. We’re known for high quality, juicy steaks with your choice of big cuts and bold flavor, cooked just the way you like it. Spirited drinks that start the night off right and a heap of craveable dishes and fan favorites like our iconic Bloomin’ Onion. For more information, please visit www.outback.com or http://www.facebook.com/outback.

View source version on businesswire.com:https://www.businesswire.com/news/home/20201130005068/en/

CONTACT: Elizabeth Watts, Director of Media & Community Relations

Email:[email protected]

Phone: 813-830-4967

KEYWORD: UNITED STATES NORTH AMERICA FLORIDA

INDUSTRY KEYWORD: RETAIL RESTAURANT/BAR FOOD/BEVERAGE

SOURCE: Outback Steakhouse

Copyright Business Wire 2020.

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Black-Owned Clothing Company Launches Line of Pro-Black Apparel to Empower Minorities Through Positive Expression

Press release content from Accesswire. The AP news staff was not involved in its creation.

Lex Pyerse’s stylish apparel uses eye-catching and thought-provoking words and images that capture the essence of Black excellence and promotes individuality

LOS ANGELES, CA / ACCESSWIRE / November 30, 2020 / Lex Pyerse Clothing announced this week the launch of their new Pro-Black Clothing line of apparel that is meant to empower African-Americans through freedom of expression. Lex Pyerse Clothing uncovers the stifled Black voice, empowers younger generations, and remembers the Motherland. Their clothing is for those who want to advocate and spread the message of diversity and individual Blackness.

To learn more about Lex Pyerse Clothing’s’ exciting movement or to purchase their apparel, visit their official website at https://lexpyerse.com/.

Lex Pyerse Clothing, founded in 2019, is a pro-black apparel company that focuses on Pan-African colored and inspirational word clusters, as well as African and Caribbean national flags and their dates of independence for men, women, and children of all ages. The Lex Pyerse website sells shirts, cases, mugs, and hoodies with affirmations created into a word cluster which emphasizes uniqueness and Black pride. Their hats have affirmations without the word cluster.

During a recent interview, the company spokesperson for Lex Pyerse Clothing was quoted as saying, “Our apparel has stylish, easy to read, thought-provoking, and eye-catching words that everyone can understand. It is filled with the words, images, and colors of how we see ourselves and the Black people that we admire. We use our desire to express Blackness and individuality to empower my people.”

He went on to say, “This is something that we have always wanted to do and now we are providing a way for others to not only express their Blackness, but find it in a world that wants to bury the Black voice.”

Pyerse Lex Dandridge, the founder of Lex Pyerse Clothing was quoted as saying, “I knew at a young age that I could educate the wisest and brightest people with my words and experiences. I knew at a young age that I knew how to tell stories. I consider myself blessed that I was able to find a way to combine all of my passions to affect positive change through pro-black clothing and to empower my fellow brothers and sisters from the motherland.”

About Lex Pyerse Clothing:

Lex Pyerse Clothing offers a stylish and empowering line of Pro-Black clothing, as well as cases, mugs, hoodies and more. Shoppers can mix and match the designs to come up with their own meaningful message about Blackness, individualism or any statement they wish to express. For more information, please visit https://www.lexpyerse.com

Media Contact:

Lex Pyerse Clothing

Attn: Media Relations

Los Angeles, CA

‪(607) 542-9709

Contact:

Pyerse Dandridge

(916) 825-5311

SOURCE: Lex Pyerse Clothing

View source version on accesswire.com:

https://www.accesswire.com/618915/Black-Owned-Clothing-Company-Launches-Line-of-Pro-Black-Apparel-to-Empower-Minorities-Through-Positive-Expression

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Klarna launches Livestyle, a live fashion show powered by Bambuser’s Live Video Shopping

STOCKHOLM, Nov. 30, 2020 /PRNewswire/ — Klarna, the leading global payments provider and shopping service, today announced the launch of Livestyle, a live fashion show powered by Bambuser‘s proprietary Live Video Shopping technology.

Since Bambuser’s launch of Live Video Shopping in late 2019, the retail phenomenon has in a short time become one of the hottest e-commerce trends and a challenger of traditional commerce, both in-store and online. 

Now Klarna and Bambuser have teamed up by launching Live Video Shopping directly in the Klarna app. Livestyle is the first of its kind in the western world and fully in line the company’s successful shift from a payment provider to take care of the entire shopping experience.

While many live shopping events focus on sales and promotions, Livestyle focuses on inspiring content that adds value and engages viewers. The show is led by the influencer and PR personality Roshi Hoss, along with star stylist Sara Biderman. New episodes of Livestyle will be released every week, and the show will be visited by several interesting guests and fashion experts.

Emilia de Poret, Fashion Director at Klarna said: Live shopping is sometimes described as a TV shop in budget format, but Livestyle can rather be described as a TV shop with extra everything. Sweden as a market was quick to catch up on live shopping, but so far we have only seen the beginning of this phenomenon. I think it will continue to be a big trend next year as well, but in a more refined form.

She continues: “For viewers to stay in this fast-paced format, it is essential to find the right balance of inspiration and entertainment to make the content feel believable and interesting. I think we have succeeded in this.

The first season of Livestyle is made together with NA-KD, and the first episode will be broadcast on December 7 directly in Klarna’s app and on NAKD.com.

Livestyle episodes:

  • December 7, 2020: Holidays Are Coming
  • December 14, 2020: Female Creators (Kvinnliga kreatörer)
  • December 21, 2020: Late Night Show (Uppesittarkväll)
  • December 28, 2020: Trend Spotting 2021 (Trendspaning 2021)
  • January 4, 2021: Back to work from home (WFH)

Contact information
Maryam Ghahremani, CEO Bambuser | +46 8 400 160 02 | [email protected]

About Bambuser
Bambuser is a software company specializing in interactive live video streaming. The Company’s primary product, Live Video Shopping, is a cloud-based software solution that is used by customers such as global e-commerce and retail businesses to host live shopping experiences on websites, mobile apps and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm. Erik Penser Bank AB is Bambuser’s Certified Adviser.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/bambuser/r/klarna-launches-livestyle–a-live-fashion-show-powered-by-bambuser-s-live-video-shopping,c3246456

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Outback Steakhouse Launches New Curbside Concierge for Holiday Gift Card Shopping – Press Release

TAMPA, Fla.–(Business Wire)–For many this holiday season, it’s not only a question of what you’ll gift your loved ones for the holidays, but how. Outback Steakhouse has a solution for both. Give the gift of steak with an Outback Steakhouse gift card and do it without stepping foot outside of your car (or your jammies!).

Nov. 30 through Dec. 24, Outback will offer a drive-up concierge service specifically for gift card shoppers that’s simple, safe, and convenient. Just call ahead or visit your local Outback and pull into a designated Gift Card Drive-Up parking spot and an Outbacker will come to your car to complete your gift card purchase.

“Outback Steakhouse created Curbside Take-Away in early 1990s and now we’ve applied that concept to gift cards just in time for the holidays,” said Danielle Vona, Outback Chief Marketing Officer. “Our goal is to create a ‘no worries’ experience this holiday shopping season, whether you’re out and about or staying cozy inside.”

If you plan to knock out your holiday gift list online, convenience meets personalization at www.outback.com/gift-cards. Choose from several festive holiday options or upload your favorite picture to create a personalized gift card. You can also take advantage of the limited time Made For You gift card that features the country music singer/songwriter sensation, Jake Owen. The plastic gift card, available Dec. 1, is the perfect keepsake for any fan – it’s reloadable (so you can keep it forever!) and a portion of the proceeds benefit the Jake Owen Foundation.*

While you’re shopping, there’s no shame in getting a little something for yourself. Now through Dec. 31, when you buy $50 in gift cards, you’ll receive a $10 bonus card** to use in the new year.

Gift cards are available in any denomination and redeemable at over 700 U.S. locations.

*Up to $75,000 will be donated based on purchases.

**Bonus card valid Jan. 1 – Feb. 7, 2021.

About Outback Steakhouse

There’s a special spirit at Outback Steakhouse. One where mates gather, stories are exchanged, and steakhouse favorites flow as freely as the conversation. Serve it up with a dash of Aussie hospitality, and you’ve got all the makings of a great experience you’ll want to share with your friends, time and time again. We’re known for high quality, juicy steaks with your choice of big cuts and bold flavor, cooked just the way you like it. Spirited drinks that start the night off right and a heap of craveable dishes and fan favorites like our iconic Bloomin’ Onion. For more information, please visit www.outback.com or http://www.facebook.com/outback.

Elizabeth Watts, Director of Media & Community Relations

Email: [email protected]

Phone: 813-830-4967

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IZIVAT launches online tax-free shopping with international delivery

SHANGHAI, Nov. 30, 2020 /PRNewswire/ — IZIVAT was already known for its mobile application, allowing travelers to easily get their VAT refund back from any shop in France. Following the sharp decrease in global travel due to the pandemic, recently, the start-up quickly turned around to offer a new solution that lets international shoppers purchase European goods from abroad, have it delivered overseas in no time, all while getting the VAT refund.

IZIVAT launches online tax-free shopping with international delivery

How this French start-up re-invented itself?
Following the Codiv-19 outbreak, many international travelers and families found themselves missing their favorite goods. It proved itself often impossible to get European shops to deliver abroad, and even when possible, customers ended up paying hefty international delivery fees without getting their VAT back.

That is where IZIVAT stepped in, listening to its customers and addressing their pain points by offering the possibility to claim their VAT back on the goods they bought on European e-shops and have them delivered overseas at an affordable rate. This means that they can now enjoy Tax-free shopping on their favorite European brands without travelling!

How does it work?
After registering on IZIVAT website, users receive instruction details. They can then buy from French or European* e-shops using IZIVAT’s invoicing name and address.

IZIVAT collect the goods and take care of the international shipping. Goods are never opened, and all the shipments are insured to their real values. The VAT refund is sent where users like it most (Paypal, Wechat, or Bank transfer).

Will Crossborder shipment be the future of Tax-Free shopping?
While European tourism industry usually accounts for half the world’s tourist arrival, only 5% of the usual tourists have visited Paris this summer, moreover the World Tourism organization predicts the number of tourists will decrease by 60 to 80% worldwide in 2020. By bringing this new solution, IZIVAT also plans to support European merchants in reconnecting with their lost customers, as explained by the founder and CEO of IZIVAT, “We believe innovative digital solutions could significantly help Europeans retailers to increase customers reach. Crossborder ecommerce is a strong driver for them while in the same time Customers shall be offered a fair price and avoid paying double taxes.”

IZIVAT was created in 2019 to assist international travelers in their tax free journey. Influenced by Asian digital revolution and its focus on flawless customer experience, they joined force to put the customer in the center of the shopping experience. IZIVAT team combines 30 years of experience in finance, payment, and tax-free shopping.

*For purchase in other European countries than France, please contact IZIVAT team via their livechat first.

CONTACTS
For more details, please visit: https://www.izivat.com, [email protected]

SOURCE:
https://www.izivat.com
https://unric.org/en/tourism-europe-is-one-of-the-hardest-hit-regions-by-covid-19/
https://www.unwto.org/news/covid-19-international-tourist-numbers-could-fall-60-80-in-2020

SOURCE IZIVAT

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Air Canada Launches Unique Holiday Campaign Celebrating The Gift Of Travel

Air Canada just launched the Gift of Travel, an integrated initiative that pays homage to the actions of community heroes who are making a memorable impact when helping their fellow Canadians during Covid-19. The program focuses on hope and optimism to raise funds and Aeroplan points for Canadian charitable organizations and it also offers people dreaming of travel a new flexible travel pass product.

 “Canadians from across the country have shown remarkable resilience, solidarity and generosity in the face of COVID-19 and we were inspired hearing stories of people who dedicated their time and energy to caring for others, making a memorable impact on other people’s lives. We are proud to launch this campaign with our Gift of Travel video featuring heartwarming stories of community heroes and share the gift of travel through a message of hope and optimism from our employees as we all look forward to brighter days ahead,” said Arielle Meloul-Wechsler, Executive Vice President, Chief Human Resources and Communications Officer at Air Canada. “We are also proud to continue our long-standing effort through the Air Canada Foundation in supporting communities through its inaugural Gift of Travel auction and the annual Aeroplan Matching Campaign.” 

The Gift of Travel campaign also features stories on Air Canada’s social media platforms that center on the inspirational work Air Canada employees are doing to make a difference in their own communities. 

Gift of Travel Auction

On December 1, 2020 the Air Canada Foundation will launch its first ever online Gift of Travel Auction. The auction will feature an array of more than a hundred unique aviation items, such as special travel-related experiences, including the opportunity to own pieces of aviation history and the chance to fly on an aircraft simulator. Other auction items include an incredible kids’ ride-on airplane and a private dinner with one of Air Canada’s celebrated Canadian Chefs.

One hundred percent of the proceeds from the Gift of Travel Auction will be distributed by the Air Canada Foundation to Canadian charitable organizations that are focused on the health and wellness of children and youth.

Matching Campaign Week

In addition to the Gift of Travel Auction, the annual Aeroplan Matching Campaign week supporting the Air Canada Foundation Hospital Transportation Program also returns. The campaign allows Aeroplan members to give the gift of health by connecting sick children to the medical care they need away from home.

From December 7 to December 13, 2020, members who donate Aeroplan points to the Air Canada Foundation Hospital Transportation Program will double the impact of their contribution with all donated points matched up to 500,000 points. You can read more about the Gift of Travel initiative on the Air Canada website.

The Air Canada Foundation is a

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Mecca launches biggest beauty store in Southern Hemisphere on Black Friday


By Belinda Cleary For Daily Mail Australia

04:49 27 Nov 2020, updated 04:49 27 Nov 2020

  •  Mecca has unveiled it’s ‘flagship’ store in Sydney’s CBD and it is huge
  • The three-level store is the largest beauty store in the Southern Hemisphere
  • There are more than 200 beauty brands on the shelves as well as beauty bars 

Mecca has opened its giant flagship store just in time for Black Friday sales – and it is the biggest beauty shop in the Southern Hemisphere.

Located in Sydney’s iconic Gowing’s department store building, the three-level superstore is home to more than 200 of Australia’s favourite brands.

There is also a Perfumeria, gift wrapping bar, piercing salon and on-site naturopathy.

The old Gowing’s building has been transformed into the Southern Hemisphere’s biggest beauty store
Mecca has taken on the old building and transformed it into a beauty wonderland
The store is spread over three levels and stocks products from more than 200 brands

A third of the massive 1800 square metre store is dedicated to beauty services which ‘bring the Mecca products to life’.

From a brow studio to signature facials and cosmetic treatments with Dr Van Park, it is no wonder the store has been described as a ‘beauty wonderland come to life’.

The Gowing’s building, built in 1868, was originally a popular department store but in recent times it has been home to fashion brands Topshop and Supre.

But one step inside the newly fitted store and the recent history is all but forgotten.

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A third of the store is dedicated to bringing the products to life with the help of professionals
Stunning chandeliers drip light throughout the beauty emporium
Everything is extra at the beauty store – which will be known as Mecca’s flagship
Spread over three places the store is huge – and comes with a concierge to help you navigate

Described as ‘high-energy’ and ‘colour-fuelled’ the original heritage of the building shines through – somehow gelling with the new neon yellow elevators and ‘dazzling escalators’.

There is also a concierge located at ‘a central point’ within the store, helping customers navigate the biggest Mecca on earth.

The store’s doors will open for the first time today, in time for Black Friday.

There will also be three days of virtual beauty experiences to celebrate the launch in a covid-normal way. the online classes will cover tanning, hair styling and jewellery trends.

The stunning transformation comes just in time for Black Friday
The store is located in the Sydney CBD and is 20 times larger than the first Mecca store
A brow bar and a piercing salon are part of the store which boasts more products than any other
There will also be three days of virtual beauty experiences to celebrate the launch in a covid-normal way. the online classes will cover tanning, hair styling and jewellery trends

It will be open every day from 10am – 6pm most days with extended holiday hours starting

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Nourished Life founder Irene Falcone launches new business selling non-alcoholic drinks in Australia

Mother who turned $100 into a $20million beauty empire launches non-alcoholic spirits company – and claims the drinks will transform your sex life

  • Irene Falcone started Nourished Life as a blog to vent about beauty products
  • It snowballed into a thriving business when she noticed a gap in the market 
  • After starting company in 2012, sold it five years later for about $20 million
  • The entrepreneur has started another company selling non-alcoholic drinks
  • Ms Falcone says the drinks have many health benefits – even to your sex life 

A mother-of-four whose start-up business bloomed into a $20 million beauty empire has launched a new company selling non-alcoholic beer, wine and spirits.

Irene Falcone first started Nourished Life as a blog to vent about natural and organic beauty products in 2011.

But it quickly snowballed into a thriving business when she noticed a gap in the market.

She invested $100 in products when the Australian dollar was worth five cents more than the US dollar in 2012.

Buying 100 lip balms at US$1 each and reselling them for $6 in Australia, Irene quickly realised the value to be found in selling toxin-free beauty products.

The business began to boom and she managed to sell it five years later for $20 million.

Three years on and looking for her next challenge, Ms Falcone has launched a new business called Sans Drinks, a website selling non-alcoholic beer, wine and spirits.

Irene Falcone whose start-up business bloomed into a $20 million beauty empire has launched a new company selling non-alcoholic beer, wine and spirits

Irene Falcone whose start-up business bloomed into a $20 million beauty empire has launched a new company selling non-alcoholic beer, wine and spirits

She launched a new business called Sans Drinks, a website selling non-alcoholic beer, wine and spirits

She launched a new business called Sans Drinks, a website selling non-alcoholic beer, wine and spirits

She said Australian drinking culture needed to change as it was too focused on 'drinking yourself crazy'

She said Australian drinking culture needed to change as it was too focused on ‘drinking yourself crazy’

She told Daily Mail Australia she was searching for the next ‘game changer’ – an industry that she felt needed a shake up – and the alcohol industry was an obvious choice. 

She said Australian drinking culture needed to change as it was too focused on ‘drinking yourself crazy’. 

She said she wants to make drinking non-alcoholic beverages ‘sexy’. 

‘I think I’m the best person to convince people this is sexy.’

Ms Falcone is credited as helping push eco-friendly, sustainable and toxic-free products from a niche market to the masses. She hopes to do the same for non-alcoholic drinks.

She encourages others to chase their dreams and work hard to make them a reality

She encourages others to chase their dreams and work hard to make them a reality

Ms Falcone's breakthrough came when she bought 100 lip balms at roughly US$1 each and reselling them for $10 in Australia

Ms Falcone’s breakthrough came when she bought 100 lip balms at roughly US$1 each and reselling them for $10 in Australia

‘Think how far we’ve come the past 10 years…reusable coffee cups are now cool,’ Ms Falcone said. 

‘I want it to be kind of cool that you can pop open a non-alcoholic drink, drive home, go to the gym, sleep at night and not risk picking kids up from school with alcohol

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