PSYKHE Uses AI to Recommend Luxury Clothing Brands on Cheddar

Algorithms seem to be dictating just about every facet of life these days, including what you pick out of your closet, and online-shopping platform, PSYKHE, is using a program of psychological profiling to create style recommendations.

When customers sign up, they are instructed to take the big five personality test, assessing personal preferences, which creates the profile.

“So essentially, the big five is the most robust and respected model in psychology. You end up essentially, from 1 to 100 in each of these five scales, resulting in a really specific composite score,” Anabel Maldonado, PSYKHE founder and CEO, told cheddar. 

Once a customer has completed the test, they can explore their specially curated shopping experience. Over time, the algorithm will improve at making selections that best suit your personality, Maldonado added. 

While concerns have grown over the years regarding human bias entering these kinds of algorithms, Maldonado explained that a somewhat diverse staff worked on the initial training set for the artificial intelligence and that the system’s ability to learn shopping tendencies over time can hopefully ensure that a diverse customer base is being served.

She also said that the system’s ability to track dislikes or rejected suggestions is “almost as valuable, if not more,” than understanding what a customer does like because a wider variety of options are available.

“Currently the status-quo is that you look at dwell time, and clicks, and purchase history. We don’t really feel that works as well, especially purchase history,” Maldonado noted.

PSYKHE looks to avoid repetitive suggestions or similar recommendations that have already been purchased, according to the CEO. And, while PSYKHE is just the latest venture for Maldonado, she plans to expand the brand beyond clothing, using the same artificial intelligence.

“The interesting thing is the relationships between your big five scores and your preferences, health outcomes, behavior, music preference, really a variety of things is what makes the technology so valuable,” she said.

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From Fashion Buyer To Luxury Womenswear Fashion Designer, London Based Designer Laboni Saha Talks Her Journey And Sustainability

Laboni Saha founded her own fashion brand L Saha, in 2014 in England’s capital city. The brand is a true-luxury womenswear label, creating timeless collections that follow holistic, eco-friendly, and pro-people principles. While Laboni has had much success in dressing her notable clients, which include royal families, she is not driven by who wears her designs as much as she is driven by showcasing the value of her collections.

With a bachelor’s degree in Fashion Design and a master’s in Fashion Business Management, she had a successful career in fashion buying first, which gave her an understanding of the fast paced and ephemeral nature of trend driven fashion. “I was aware of the importance of business knowledge, in order to launch a brand,” she notes. “The pathway for my MA degree and my career in buying were all planned as they were to equip me with the right knowledge and skillset required for the launch of L Saha, which was my ultimate goal while starting out my career.”

“Following the path of sustainability should not be an exception but the norm.”

When she took the plunge to dive into creating her own brand, Laboni knew she wanted to create a brand that was sustainable, ethical, and transparent to create timeless pieces, done under exceptional craftsmanship with fair policies. The fashion industry is known as the second most unsustainable industry and Laboni knew she didn’t want to be a part of this statistic. “We believe in taking the path that ensures a safe and secure future of the planet and the generations to come. It is a win-win in multiple ways. When we do things right, everyone wins, from the farmers who grow the crops for our textiles, to the customer and the shops that finished garments. I believe we cannot burn our home (planet Earth) in the quest to make profits but sadly, that has been the case for many decades.”

Launching L Saha

“I have always wanted to start my own label since my early student years in 2007,” says Laboni. “I worked as a buyer to build a commercial acumen that is necessary for all creatives, especially if launching their own business. I saw a prominent gap in the market when it came to brands offering ‘Sustainable Luxury’ products (back in 2014), and I felt there would be no better time to launch L Saha as the market had a latent demand for ‘desirable’ sustainable products.”

We all know the craftsmanship and couture designs that have come out of India. From the rich deep colors, it’s a fashion connoisseur’s ultimate paradise, and this is where Laboni originally comes from. Without a doubt her homeland has inspired her as a designer. “My Indian heritage definitely influences my approach in life and

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As Some States Brace For Next Lockdown, The Fashion And Celebrity Set Embrace Luxury Healthcare

The concept of luxury has been on shifting sands for some time but the era of COVID has redefined it completely, particularly for the fashion and Hollywood set. With the Los Angeles and New York social scenes effectively in quarantine, it’s not the latest it-bag or see-and-be-seen restaurant trendsetters, celebrities and influencers are taking to, it’s healthcare—luxury’s last frontier.

In this emerging space, luxury is created through a nuanced combination of access and availability combined with touchpoints that reflect discernment and thoughtfulness to deliver a practical-yet-unparalleled experience. 

Members-only private ER and medical concierge service, Sollis Health, is leading the charge in this highly-experiential arena where Chuck Close artwork hangs on the walls and instead of US Weekly, it’s the Paris Review members are enjoying. More importantly, Sollis Health offers its clients what the taxed healthcare system in the US fails to—immediacy and advocacy.

Amongst its membership are A-list celebrities like Sienna Miller, Frieda Pinto, and Chris Rock, the last of which is so passionate about Sollis’s mission he publicly donated to their PPE drive earlier this year. Fashion stars like Julia von Boehm and Chelsea Leyland have also joined. Sollis Health’s boldfaced membership should hardly be a surprise as the medical concierge service was co-founded by Dr. Bernard Kruger, a 30-year staple of the Upper East Side medical community and doctor to Ben Stiller, Sting, Ralph Lauren and Bono. 

A 24-hour medical center with locations in New York City, the Hamptons, and now, Beverly Hills, Sollis Health’s facilities are everything one would expect of a luxury emergency room and medical center. 

Quantitatively, they are staffed with ER physicians and equipped with advanced diagnostic imaging capabilities such as MRI, CT, Ultrasound and X-ray scans, as well as a comprehensive lab all onsite. Their members appreciate zero wait times to see a doctor upon arrival as compared to the national average ER wait time of more than an hour and a half to get into a room, two and a quarter hours until being discharged, and a 54-minute wait for pain medication if a patient enters an ER with a broken bone or similar injury. The convenience factor is upped through its house call service which makes up 50% of Sollis Health’s volume according to the company’s Chief Commercial Officer, Sabine Heller. 

“I was exposed to COVID and somebody came to the house to test me and my children,” explains celebrity stylist and InStyle Magazine’s Fashion Director, Julia von Boehm. “Which is why I subscribed. Because I feel reticent to take my children into an overcrowded place to see a doctor or get tested and I find it less stressful to go into a small clinic. I also find it very practical they have a lot of things on the spot, like tests or

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Affordable Luxury Fashion Market Research Report, Global Trends, Applications, And Forecast To 2030-Market.Biz

The MarketWatch News Department was not involved in the creation of this content.

Nov 26, 2020 (WiredRelease via Comtex) — Has been prepared a new research report on the Global Affordable Luxury Fashion Market With The Latest COVID-19 Updates, which highlights the important industry trends and dynamics affecting the growth of the Affordable Luxury Fashion market. This research study includes Affordable Luxury Fashion limitations, market drivers, and upcoming opportunities in the Global and Regional Market. A number of research tools such as competitive analysis and SWOT analysis have been exercised to provide a proper understanding of the Affordable Luxury Fashion market. It contains current market development surveys from various organizations over a detailed analysis of the competitive industry structure around different geographical locations.

The Affordable Luxury Fashion Market report gives data on the technological progressions that are bound to happen in the current years or happening as of now. Additionally, the opportunities and challenges faced by the major players leading to Affordable Luxury Fashion have been recommended. This research report provides an organized representation of Affordable Luxury Fashion through strategy, growth summarized studies, and data collected from different sources.

You Can Request Demo Version of Affordable Luxury Fashion Market Report Here:

*Important Note:(Use Corporate Details Such as email ID and Contact No to Get Higher Priority)

The report provides powerful sources to evaluate Affordable Luxury Fashion and other important details relating to it. The study reveals the in-depth evaluation and realistic stats of the industry. It presents a fundamental pattern of Affordable Luxury Fashion, that comprises applications, classifications, market growth structure, and opportunities. Moreover, it gives an all-embracing presumption of the industry and represents significant details, insights, and industry-substantiated statistics of this market. The report promotes an ambitious outlook of Affordable Luxury Fashion, business overview, their policies, and recent market developments. This research report contains Affordable Luxury Fashion layouts historic, current, and forecast data figures with the help of pie charts, graphs diagrams, and tables thus providing a clear perceptive of Affordable Luxury Fashion. Various analytical tools are used to analyze current market needs and predict the future of Affordable Luxury Fashion movements.

In addition, the Affordable Luxury Fashion study offers an analysis of the current performance of the key regional markets geographies. on the basis of a number of essential market parameters such as the manufacturing volume, production capacity, pricing strategy, the dynamics of market demand, supply, trade, return on investments (RoI), and the growth rate of the Affordable Luxury Fashion market in each of the regions.

Fill the Inquiry Form for the Affordable Luxury Fashion Market report:

Major players who lead the worldwide Affordable Luxury Fashion Market:

Parker, Lucky Brand, Diane von Furstenberg, Marc Jacobs, Coach, Michael Kors, Polo Ralph Lauren, Kate Spade, Calvin Clain and Mara Hoffman

Product Type Analysis: It provides detailed information about competitors, competitor’s activities, emerging trends, and customer experiences, which will help you to take business decisions over key competitors. This research will help you to introduce a new

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13 Best Luxury Gift Ideas on Sale During Black Friday 2020: Dyson, Theragun, and Apple

What better time to buy luxury gifts than during Black Friday and Cyber Monday? This is the weekend you can snag almost everything you’ve been saving up money for. And when we say almost everything, we mean it. Instead of crossing out just one luxury gift from your list, thanks to this year’s massive sales, you can cross out a few. And if that’s not worth a happy dance, we don’t know what is.

Of course, we are still in the middle of a pandemic, so we need to be cautious about how we spend our money. We need to make sure we aren’t overspending because clearly the government isn’t on our side and that stimulus check from March is long gone. 

Until now, you might have been eyeing all the smaller deals from brands like Glossier and Mejuri, and that’s totally fine. (They might be small but they are just as good!) However, if you are looking to invest in products like an Air Purifier from Dyson, a Theragun, or luxury beauty tools that will keep your new self-care routine going strong without breaking the bank, we got you. 

Whether you are treating yourself or buying some special gifts, we’ve rounded up the best luxury gifts on sale during Black Friday. From fashion and beauty to home and tech, these are too good to pass!

Whether it’s via the Theragun site or one of the many other retailers that carry this Teen Vogue editor-approved device (like Verishop), you’d want one of these in your life to relieve any type of body ache. Now, you can score up to $150 off some of its devices.

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From the dust busters and the air purifiers to the top-reviewed hair tools, Dyson’s best-sellers are one of the true winners of Black Friday deals –especially if you are in the mood to invest in tech gear that would make your WFH lifestyle easier.

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Dyson Pure Hot + Cool, HP01 HEPA Air Purifier

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dyson Supersonic™ Hair Dryer Limited Edition Gift Set

Whenever this J-Beauty brand goes on sale, you know you have to partake in some spending. Award-winning cleansers, essences, and creams for 20% off? Sign us up!

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Tatcha Luminous Dewy Skin Mist

Quarantine just might be the best time to invest in a vibrator. If you, too, are looking to get to know your body in new ways, Lelo has you covered with its Black Friday sale. From November 24 through December 3, Lelo is offering up to 80% off some of its best-selling models.

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Customers will earn an Apple Store Gift Card of up to $150 with the purchase of select products. Sites like Amazon and Best Buy are also offering sweat deals on Apple AirPods and Apple iPhone 12 models.

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Apple AirPods with Charging Case

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Apple – iPhone 12 5G 64GB – Green

With the code SUPERSALE, you can score the Instagram famous Always Pan for under $100. Just make sure you take notice of when your preferred color

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Petibisou Offers Unique Luxury Clothing for Children

Petibisou was created by Diane Conquest, a World Traveler and International fashionista Mother. Prior to becoming a mother, Diane worked at Bonpoint in Paris during her business school days and had developed a unique sense of Style for herself and for Children as well. Years after Leaving Paris, she became a first time mother in Los Angeles where her family lived before moving to Malaysia. As an expat mother who couldn’t find the quality of kids clothing that she liked, she started Petibisou, a unique Clothing primarily influenced by French classic yet modern designs.

After decades of living in Asia, Diane Conquest moved back to the States, and the company is now based in Miami. However Petibisou designs are finely crafted by artisans with high-quality fabrics that she found during her trips to India. The creation of Petibisou clearly began with a vision for sophisticated lifestyle, a passion for quality, detail, luxurious fabrics and soft tones, capturing the playfulness, innocence and sometimes cheeky nature of little girls around the globe. The essence of Petibisou shines through each truly unique piece – just like it’s wearer. Each garment is made with love to last and be treasured for decades to come, creating precious memories to pass on through generations. In the process, Petibisou empowers local women by providing them with fair-trade opportunities. These women contribute to their family by helping send their children to school.

As a mother of two global children, she truly believes in empowering women. She also believes that children are never too young to have style. Both motherhood and childhood should be done with style! Petibisou is the result of a global vision, a perfect mix of French subtle luxury and effortless cool designs with unexpected prints, colors, and patterns from around the World.

Shop Petibisou collection here:

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Company Name: Petibisou
Contact Person: Diane Conquest
Email: Send Email
Phone: 7543021571
Country: United States

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Neiman Marcus and Affirm Give Customers a New Flexible Way to Pay for Luxury and Designer Fashion

Neiman Marcus and Affirm give customers a new flexible way to pay for luxury and designer fashion. Customers can now split purchases into simple payments over time, with no hidden or late fees.

DALLAS, Nov. 24, 2020 /PRNewswire/  Neiman Marcus today announced a partnership with Affirm that will bring a more flexible and transparent alternative to customers shopping for luxury products. Eligible shoppers can now access their favorite designer fashion or accessories online, including items from the iconic 2020 Neiman Marcus Christmas Book, and enjoy paying over time on a schedule that best fits their needs and budget.

When shopping online, eligible Neiman Marcus shoppers can select Affirm at checkout and split the total cost of any purchase over $50 into simple payments with terms from six weeks to 36 months depending on the cart size, for as low as 0 percent APR. Customers are shown the total cost of their purchase upfront and will never pay more than they agree to. Affirm never charges customers any late or hidden fees. For example, a $200 purchase might cost $67 per month over three months at 0 percent APR.

“Neiman Marcus was founded on the principle of building long-lasting and meaningful relationships with our customers. We are committed to providing all shoppers with access to leading luxury fashion and high-end products, paired with superior service,” said Katie Mullen, Chief Digital Officer, Neiman Marcus Group. “Partnering with Affirm not only allows us to reach customers who need payment flexibility and price transparency in the way they pay, but also increases our sales and average order value.”

“We know that consumers care a lot about price transparency and are increasingly eager to buy upscale fashion now and pay over time. We’re thrilled to partner with Neiman Marcus, an iconic brand that shares our commitment to providing a best-in-class customer experience, to make their luxury products even more accessible,” said Silvija Martincevic, Chief Commercial Officer, Affirm. “By delivering a transparent payment option without penalties, we’re giving more consumers the confidence to shop the way that works best for their budget, especially so they can look and feel their best going into the holidays.”

Neiman Marcus joins more than 6,500 Affirm retail partners. Offering Affirm at checkout can drive overall sales, increase average order value, and increase customer repurchase rates. In 2019, merchants using Affirm reported 85 percent higher average order values than other payment methods. And in the first half of 2020, nearly 70 percent of Affirm loans were from repeat customers.

About Affirm
Affirm is purpose-built from the ground up to provide consumers and merchants with honest financial products and services that improve their lives. We are revolutionizing the financial industry to be more accountable and accessible while growing a network that is beneficial for consumers and merchants. Affirm provides more than 5.6 million U.S. and Canadian consumers a better alternative to traditional credit cards, giving them the flexibility to buy now and pay over time at virtually any store. Unlike payment options that have late fees, compounding interest and unexpected costs, Affirm shows customers up front exactly what they’ll pay — with no hidden fees and no surprises. Affirm partners

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The Best Luxury Winter Fragrances

Where most people have regular wardrobes, I’ve cleared my closet to make more room for my perfume collection. This is to say, my love for fragrance knows no bounds and cutting this list down to an acceptable length was not easy. Rest assured that everything on here has earned its spot, from big-name launches to niche luxury brands. The common denominator is that they’ll all make you smell fantastic. This season, I’d suggest gifting fragrances that bring some warmth and fun to the colder months. Below, the bottles everyone on your list will enjoy spritzing with abandon well into 2021.

Acqua di Parma Colonia Special Edition ($550): Some fragrances turn heads with a single spritz, and Acqua di Parma’s latest launch is one of them. Colonia Futura is a classic study in olfactory seduction with its notes of citrus, pink pepper, sage, lavender and vetiver. The holiday edition is available in a limited launch of 300 numbered bottles, each engraved with floating stars.

Krigler Abrakaadabra 221 ($515): Founder Ben Krigler dreamed up this perfume in the spirit of hope and healing, capping it off a name that invokes a magical incantation. I love the way it floats around me in a warm, golden cloud of floral aldehydes that never fails to brighten my mood. Notes include bergamot, Indian pepper, lily of the valley, Scottish hawthorn, sandalwood, vanilla and musk.

Tom Ford Bitter Peach ($350): Tom Ford’s delightfully edible concoction is pure pleasure for the senses. Peach, blood orange, cardamom and heliotrope mingle with boozy notes, jasmine, patchouli, sandalwood, vanilla, labdanum and benzoin. There’s a lot going on, but it all works to deliver the type of gourmand you’ll reach for over and over again.

Christian Louboutin Beauty Loubirouge ($300): If someone on your list loves Louboutins, they’re sure to be delighted by this bottle, topped off which the house’s signature shoe. Happily, the scent inside holds the same brand of distinctive glamour. Perfumer Marie Salamagne is behind the enchanting blend of cardamom, iris and vanilla. While I’m especially charmed by this one, I’d be remiss if I didn’t tell you to also check out the other scents that make up the Loubiworld fragrance launch.

Maison Francis Kurkdjian L’Homme À la Rose ($275): I’ve been wearing this crisp blend long before its launch, and can confidently report that it fares just as well in warm weather as it does in the cooler months. Francis Kurkdjian creates many of the fragrances on my all-time favorites list, and his most recent launch has scored a spot as well. Crisp, bright and never boring, I can’t get enough of this composition featuring grapefruit, damascena rose, ambery wood, sage, centifolia rose and cistus labdanum.

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Cofounders of a luxury accessory startup reveal how they scaled

  • Omar and Zane Sabré are the cofounders of MAISON de SABRÉ, a luxury accessories brand best known for monogrammed phone cases and small leather goods. 
  • Since founding the brand in 2017, the Sabré brothers have utilized a social media marketing strategy that’s skyrocketed their growth. 
  • With marketing efforts that span gifting team outreach to organic celebrity engagement, the Sabré brothers shared the strategy behind their success with Business Insider. 
  • Visit Business Insider’s homepage for more stories.

Omar and Zane Sabré are the cofounders of luxury accessory brand Maison de Sabré, and have seemed to find a way to make their products stand out among the competition. 

Specializing in monogrammed phone cases and small leather goods, the entrepreneurial brothers say their brand pulled in $1.9 million in revenue over their first 12 months of business, which by the end of year two, was a number they say jumped to $10 million. The brothers declined to share documentation to show the brand’s exact revenue figures.

Crediting their rapid growth to the right social strategy and a quality product, the Sabré brothers told Business Insider just how they scaled up so fast, and the important role social media marketing has played in their success.  

Social media’s starring role in their brand’s success from day 1

Social media laid the foundation for Maison de Sabré, and has been the propeller behind the brand’s rapid growth. 

At the time of their launch in 2017, the brothers said they noticed the rapid growth other brands were experiencing on Instagram, so they prioritized finding the right market and devising a strategy to reach it. “We developed our social first strategy which has fueled our growth since we started,” Zane Sabré said. 

“We would spend hours on Instagram, reaching out to 100+ influencers a day to build a presence,” he said, adding that the two knew they would have to work hard to create their own space. “We were posting every day and doing all of this on our own, we were determined to make it work.”

About 90% of Maison de Sabré customers over the last 12 months have had a touch point with Instagram or Facebook, Sabré added, emphasizing the importance social media played not only in the beginning, but as the brand continues to grow.

Monthly, they aim for about 10,000 new followers on their Instagram account, but by staying on top of social trends and being mindful of the content they share, Omar Sabré notes that the brand has been consistently exceeding that goal. They say global sales have grown by 65% during the pandemic.

With celebrity and influencer posts — by names like Lady Kitty Spencer and Kaia Gerber, among others — often driving attention to the brand on social media, the recent launch of Instagram Reels has also been a huge engagement driver, Zane said. 

How the outreach and gift team finds the right influencers

With the success of the brand’s outreach, it’s no surprise influencer relations and consumer engagement are important

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Dyson’s Corrale hair straighteners are the luxury Christmas gift women want

Hair tools always make for practical but slightly luxurious Christmas presents, and Dyson’s Corrale is possibly the most coveted grooming gift this year. The hair straighteners’ revolutionary design and technology is what makes the Corrale so special, because it incorporates unique flexible copper plates that enable the user to achieve a professional finish with less heat and thermal hair damage.

a woman wearing a costume posing for the camera: Dyson Corrale

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Dyson Corrale

Another important feature is that the styling tool is cordless and chargeable, so anyone who receives this hair tool can use it anywhere they like, which is a real bonus when getting ready.

As with all Dyson products, this one is well built and made to last, and would look great on any dressing room table. It’s certainly a little more ‘extra’ than other hair straighteners, but that’s why it makes a brilliant present.


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Who’s it for?

Put-together princesses: The Dyson Corrale is perfect for anyone who wants to achieve the perfect hairstyle while trying to minimise the damage to their hair.

Hapless hairdressers: People who have been frustrated or unsuccessful with traditional straighteners, when whisps of hair ‘escape’ from between the fixed plates, would appreciate these straighteners in their stocking.

Frequent travellers: Because the Corrale straighteners are cordless and can be charged up, they are terrific for travelling, especially for short trips when the owner might be able to leave the charger at home.

Dyson devotees: Like all Dyson products, these straighteners are well designed, contain innovative tech, feel solid and look great.

Age range:

Although there’s no official age range, the Corrale straighteners are suitable for teenagers and adults who want that sleek hairstyle and are willing to invest in it.

What makes it the perfect gift?

Hair damage reduction: The Dyson Corrale straighteners have been designed to reduce heat damage to hair caused by hair straightening. This is because the Corrale’s unique flexible plates reduce the need for successive straightening attempts. Users can also choose from three heat settings to suit different hair types and styles, boosting efficiency further.

Portability: The straighteners deliver up to 30 minutes cordless styling, using a 4-cell lithium-ion battery. If a user needs to style for longer, a magnetic cable can be attached allowing them to style in hybrid charge mode. The straighteners can also be fully re-charged in 70 minutes. 

If users want to take them on holiday abroad, the hair tool has a flight-ready feature and universal volage, making life a little easier. It also comes with a handy heat resistant travel pouch.

Good looks: The Corrale’s design in black nickel and fuchsia is striking. The current special gift edition comes with an equally attractive Dyson designed paddle brush and detangling comb, which would make a seriously special gift for someone who takes pride in looking good and enjoys getting ready.

Buy the Dyson Corrale here:

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