A Virtual Store Experience That Will Change Shopping Forever

RALPH LAUREN REINVENTS THE HOLIDAY SEASON WITH A DIGITAL-FIRST APPROACH

This holiday season, Ralph Lauren is focused on pivoting their approach. Given the nature of the world people are living in now, Ralph Lauren is re-thinking the global its holiday strategy by creating a holistic, digital-first approach— to bring the season to life in a unique, heartfelt and innovative way. The brand has launched a first-to-market Snapchat logo scan feature for apparel to create a series of unique virtual programs across all touch points to engage consumers in new ways during the Holiday Season and beyond.

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More to the point, for the first time ever, the Ralph Lauren store experience will be offered to a global audience through a unique hybrid of a brick-and-mortar and online shopping experience– the RL Virtual Store Experience.

This new way to shop allows consumers to virtually step into the elegant world of Ralph Lauren’s most iconic retail spaces around the world – in New York, Beverly Hills, Moscow, Paris and Hong Kong – and actually shop the store from the comfort of home.

In addition to the new virtual store experience, the brand is launching a virtual gaming experience and creating innovative, customizable merchandising-on-demand product.

In the uncertainty of the world today, what I find fascinating is that it is a digitally focused holiday campaign that features a family anchored in the belief that “family is who you love”, and is a celebration of optimism and togetherness and the notion that in the midst of questionable times, Ralph Lauren is reaching out for what matters most today.

Ralph Lauren aims to bring the magic of the holidays to life through a global marketing campaign that celebrates family, togetherness and unity. A series of immersive digital-first experiences. In short, the brand has cleverly reimagined holiday shopping by creating new ways to experience the brand.

The Interactive Polo Pony Scan with Snapchat

Ralph Lauren is launching a first-to-market program in partnership with Snapchat. Henceforth, this program will enable users to scan the iconic Polo Pony logo from embroidery and fabric to unlock a series of augmented reality experiences. The cool thing about it is that users will be able to scan any Polo Pony logo wherever it appears and in any medium – printed materials, shopping bags, digital executions, advertisements – and from apparel for the first time ever. Timed at the dawn of the shopping season, this innovative technology and accompanying holiday-inspired AR experience offers users the opportunity to discover Ralph Lauren all the way through point of purchase.

The RL Virtual Experience

The Ralph Lauren store experience will be offered to a global audience, through a hybrid brick-and-mortar and digital shopping experience– The RL Virtual Experience.

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The good news for consumers is that it allows shoppers to virtually step into the world of Ralph Lauren’s most iconic retail spaces in New York, Beverly Hills, Paris and Hong Kong. The virtual

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Photos of Macy’s nearly empty New York store on Black Friday compared to last year reveals how the coronavirus pandemic has destroyed in-person holiday shopping



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Mecca launches biggest beauty store in Southern Hemisphere on Black Friday


By Belinda Cleary For Daily Mail Australia

04:49 27 Nov 2020, updated 04:49 27 Nov 2020

  •  Mecca has unveiled it’s ‘flagship’ store in Sydney’s CBD and it is huge
  • The three-level store is the largest beauty store in the Southern Hemisphere
  • There are more than 200 beauty brands on the shelves as well as beauty bars 

Mecca has opened its giant flagship store just in time for Black Friday sales – and it is the biggest beauty shop in the Southern Hemisphere.

Located in Sydney’s iconic Gowing’s department store building, the three-level superstore is home to more than 200 of Australia’s favourite brands.

There is also a Perfumeria, gift wrapping bar, piercing salon and on-site naturopathy.

The old Gowing’s building has been transformed into the Southern Hemisphere’s biggest beauty store
Mecca has taken on the old building and transformed it into a beauty wonderland
The store is spread over three levels and stocks products from more than 200 brands

A third of the massive 1800 square metre store is dedicated to beauty services which ‘bring the Mecca products to life’.

From a brow studio to signature facials and cosmetic treatments with Dr Van Park, it is no wonder the store has been described as a ‘beauty wonderland come to life’.

The Gowing’s building, built in 1868, was originally a popular department store but in recent times it has been home to fashion brands Topshop and Supre.

But one step inside the newly fitted store and the recent history is all but forgotten.

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A third of the store is dedicated to bringing the products to life with the help of professionals
Stunning chandeliers drip light throughout the beauty emporium
Everything is extra at the beauty store – which will be known as Mecca’s flagship
Spread over three places the store is huge – and comes with a concierge to help you navigate

Described as ‘high-energy’ and ‘colour-fuelled’ the original heritage of the building shines through – somehow gelling with the new neon yellow elevators and ‘dazzling escalators’.

There is also a concierge located at ‘a central point’ within the store, helping customers navigate the biggest Mecca on earth.

The store’s doors will open for the first time today, in time for Black Friday.

There will also be three days of virtual beauty experiences to celebrate the launch in a covid-normal way. the online classes will cover tanning, hair styling and jewellery trends.

The stunning transformation comes just in time for Black Friday
The store is located in the Sydney CBD and is 20 times larger than the first Mecca store
A brow bar and a piercing salon are part of the store which boasts more products than any other
There will also be three days of virtual beauty experiences to celebrate the launch in a covid-normal way. the online classes will cover tanning, hair styling and jewellery trends

It will be open every day from 10am – 6pm most days with extended holiday hours starting

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Forget the Apple Store Black Friday gift card offer. Here’s where to get even better prices on Apple products

apple-logo-green-store-mexico

The Apple Store’s Black Friday deals are here, and they aren’t much. 


Óscar Gutiérrez/CNET

This story is part of Holiday Gift Guide 2020, CNET’s gift picks with expert advice, reviews and recommendations for the latest tech gifts for you and your family.

Black Friday sales are in full swing, and prices are fluctuating wildly. But if you’re quick, at the time of this writing, you can score the AirPods Pro for $170, the new 2020 eighth-generation iPad for $280 or an Apple Watch Series 6 for $350 at Amazon or Best Buy. At the Apple Store, those same products will run you $50 to $79 more — but you’ll get a gift card for a future purchase. That, in a nutshell, is the problem with Apple’s Black Friday “deal” offering: The company effectively never cuts prices and just dangles gift cards instead. The current promotion runs now through Cyber Monday, Nov. 30, with gift cards up to $150, depending on the item purchased.

In fact, that $150 gift card is a rarity, and only available if you purchase either an Intel-equipped MacBook Pro 16-inch or 21.5-inch iMac. Other Macs, including the new 13-inch MacBook Pro that features Apple’s M1 chip, are not eligible. Neither are the new MacBook Air, Mac Mini, larger 27-inch iMac or iMac Pro. If you can still find a 13-inch Intel-equipped MacBook Air or Intel-equipped 13-inch MacBook Pro with two Thunderbolt ports you could get a $50 Apple Store gift card. As Apple has discontinued both models, you’d have to find one of these in a physical Apple Store. 

Beyond the Macs, most new Apple gear is not eligible for the gift card promotion. You could get a $50 gift card with the iPhone 11, XR or SE (so, not the new iPhone 12 line). Gift cards for iPads are limited to $50 for the iPad Mini or $100 for either size of the iPad Pro with no offers available for the new iPad or iPad Air. 

Apple is also not offering double Apple Card cash back, which it did last year. This year the cash-back rate appears to be staying at its regular 3%. 

The promotions are yet another reminder that the best Apple deals are almost always found outside Apple’s own physical or virtual stores. At the Apple Store, for instance, a new set of AirPods ($159) or AirPods Pro ($249) can get you a $25 Apple Store gift card but no discount off the regular price. By contrast, the the regular AirPods and the Pro models have dipped to $110 and $170, respectively, at Amazon. That’s a savings of $49 to $79 — both much more than a $25 gift card that can only be redeemed later.

All the major US carriers have promotions running for the latest iPhones while Amazon has been running deals on Apple Watches (including

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Miami is passing out grocery store gift cards for the hungry

The city of Miami will be giving out $250 gift cards next month to residents who can’t afford groceries, as more Americans struggle to put food on the table due to widespread unemployment caused by the coronavirus pandemic.

Marking the latest local effort to combat a surge in hunger amid the pandemic, Miami Mayor Francis Suarez tweeted on Tuesday that Publix gift cards would be handed out December 1. To get a gift card, families must present proof of residence in Miami and a signed application saying they’ve suffered financial hardships due to COVID-19. The gift cards will be distributed on a first-come, first-serve basis. 

The number of families struggling to buy food has grown since the start of the pandemic, Federal Reserve Bank of St. Louis data show. Rising hunger has hit families with children and women of color particularly hard.

All told, more than 50 million Americans will face hunger this year, according to Feeding America projections. That translates to 1 in 6 adults and 1 in 4 children. Families in Alabama, Arkansas, Louisiana and Mississippi have seen the sharpest rise in hunger, the nonprofit organization said. 

Gift cards in Miami are just one way cities are trying to feed needy residents. Denver gave grants of up to $50,000 to its local nonprofits and food pantries while Seattle passed out $800 grocery store vouchers to 6,250 families. 

Rising unemployment has put food banks in high demand as families flock to their facilities for meals. The North Texas Food Bank told CBS News that volunteers are serving 10 million meals a month.

“History tells us that we can expect to see this elevated need for at least the next two years,” the food bank’s chief external affairs officer Erica Yeager said.

Hungry families existed long before the health crisis struck, but the pandemic has pushed more people into food insecurity, Feeding America CEO Claire Babineaux-Fontenot said in a statement. 

Anti-hunger advocates say the key to reducing hunger is boosting the federal Supplemental Nutrition Assistance Program, commonly known as food stamps. Congress has taken steps to do so in March, when the Families First Coronavirus Response Act added funding to the food stamp program. Lawmakers later extended the boost until September 2021. 

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Promoting an E-Commerce Store With Newswire Can Be the Best Gift for Businesses This Holiday Season – Press Release

Online shopping is on the rise in the consumer market, and e-commerce is the bridge connecting them to brands this winter.


NEW YORK – November 23, 2020 – (Newswire.com)

​​Increased restrictions are either on the horizon or a new reality for many states after recent spikes in COVID-19 cases, resulting in the increased popularity of digital experiences once again. The e-Commerce industry expanded rapidly after the initial stages of the crisis occurred in March; now, with the busiest time for holiday shopping in the United States approaching quickly, many brands have launched online marketplaces to stay in front of their consumers. Newswire’s Press Release Distribution Platform offers e-commerce brands the chance to effectively distribute content to targeted audiences during the holiday season. 

Per Anna Meyer, assistant editor for Inc. Magazine, digital marketplaces and e-commerce stores may be environments that can benefit new owners. According to Meyer, Ottawa-based Shopify launched its Gift a Business campaign, from which gift-givers can buy custom packages of pre-built stores for business owners and executives. However, launching a store is only half of the battle. Newswire’s Press Release Distribution Platform helps e-Commerce owners efficiently market their store, expand brand awareness online, and help influence key industry figures. 

“Strategic press release distribution can improve both visibility and reach,” said Charlie Terenzio, Newswire’​s VP of Earned Media Advantage Business. “This is crucial for e-commerce stores that are looking to have a big holiday season over Black Friday weekend and throughout the month of December.”

Newswire’s Press Release Distribution Platform has provided e-commerce businesses with the ability to target local, regional, state and national news media, as well as well-known industry outlets.

“Targeting is key for e-commerce brands as they need to ensure that their products, services, and company news reaches audiences that can become qualified leads as they progress through marketing funnels,” said Erik Rohrmann, Senior Vice President and Chief Operating Officer at Newswire. 

Newswire’s distribution helps online stores capture more traffic and improve search rank over time. The platform has been used to revamp e-commerce marketing for a multitude of brands this year. 

Learn why Newswire’s Press Release Distribution Platform can be the best gift you can get for your e-Commerce platform today. 

About Newswire​

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.​

To learn more about how Newswire can help you, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
VP of Earned Media Advantage Business 
Newswire
Office: 813-480-3766
Email: [email protected]

Press Release Service
by
Newswire.com

Original Source:

Promoting an E-Commerce Store With Newswire Can Be the Best Gift for Businesses This Holiday Season

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Straccio Rico Launches New Fashion Store Showcasing an Amazing Variety of Handmade Colombian Handbags, Clothing and Accessories – Press Release

23rd November, 2020 Straccio Rico, an artisan boutique, announces the opening of its first store located in Mt. Pleasant, South Carolina. For the fashion-conscious looking to make a positive impact by choosing sustainable fashion rather than fleeting trends, Straccio Rico is an ideal place to shop.

It was founded in October 2018 by Emarie June and Marty White, a granddaughter and grandmother teamed up with a mission to promote Wayuu mochila bags made by indigenous women in Riohacha, Colombia.

Wayuu crocheted bags is a dying art with the younger generation of the indigenous Wayuu community, who are choosing more modern offerings of fashion. This is leading to fewer indigenous women opting to make a living from crocheting. It has also led to the Wayuu community turning away from an amazing art form to seek out more modern means of earning a living.

Marty White, Owner, of Straccio Rico commented “We have made it our mission to help preserve the culture and traditions of the Wayuu community by providing them with a platform to showcase their beautiful art and the opportunity to grow their businesses, earning more money instead of struggling on street markets in hope of selling a single bag.”

The success of Straccio Rico motivated and inspired the owners to add more indigenous products made in South America and before long, Straccio Riccio began featuring clothing, jewelry, bathing suits and leather goods.

In a quest for being fashionable, many often forget the hard work behind every creation that makes a woman look beautiful. While larger brands can be synonymous for trending fashion that is mass produced, handcrafted or artistic creations are sidelined for the benefit of the brand. Straccio Rico, on the other hand, seeks to effect change by compelling fashion consumers to create a positive impact by choosing sustainable products that highlight the creativity of an artisan community for their upliftment.

Emarie June, Owner, commented “We are dedicated to changing the way people shop. We are so excited to be part of such a supportive local community!”

Straccio Rico has now grown in popularity and is dedicated to helping and empowering female artisans through ethical sourcing and honest production. Outlets include an online store, https://stracciorico.com, and a newly launched brick and mortar located at 1405 Ben Sawyer Blvd., Mt. Pleasant, South Carolina.

Straccio Rico’s mission is reflected perfectly in the words of its founders: “Spread the love of handcrafted art while helping our family of artisans go from rags (Straccio) to riches (Rico)!”

Media Contact
Company Name: Straccio Rico, LLC
Contact Person: Marty White
Email: Send Email
Address:1405 Ben Sawyer Blvd.
City: Mt. Pleasant
State: SC 29464
Country: United States
Website: http://www.stracciorico.com/

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After Overnight Fire Following Pandemic Shutdown And Looting Earlier This Year, Bronzeville Beauty Supply Store Owner Says He Might Be Done

CHICAGO (CBS) — A fire broke out overnight Saturday into Sunday off 47th Street and Indiana Avenue in Bronzeville.

No one was injured in the fire, and police late Sunday were still trying to determine the cause. But as CBS 2’s Marissa Parra reported, the owner of one business that was damaged in the fire said his store may never return to normal.

The fire affected several different businesses to varying degrees. The damage seemed most severe at a tax service business, but smoke damage spread to the stores on either side of it.

It all serves as a reminder that for people like Wig Town Beauty Supply owner Jaewoo “Jay” Kim, this was not just a business or a livelihood. It was a dream.

Before you can see the damage at the site of the fire, you can smell it – the unmistakable stench of fumes and burnt plastic.

“It was smoke all over the place, fire trucks,” Kim said.

In the early hours of Sunday morning, Kim’s online security system showed him swirls of smoke dancing through the aisles of his business. He started that business from the ground up 16 years ago.

Kim came from South Korea to chase the so-called American dream. In 2020, it is feeling like more of a nightmare.

“This is like a movie where you watch an entire life in one year,” Kim said.

First was the shutdown for the COVID-19 pandemic, and then came the looting at the end of May.

Now, there was this fire overnight.

“Right now, I’m shocked,” Kim said. “I don’t know.”

After Wig Town Beauty Supply, 126 E. 47th St., was cleaned out by looters during civil unrest on May 31, it took Kim two months to restock – setting him back $150,000.

Now, just six months later, he has to do it all over again.

Beyond parts of the ceiling that have caved in, and beyond the water damage, is a type of damage that’s a little harder to see unless you really look for it – smoke damage and a thin layer of soot on every single product.

The bottles, the makeup, and the wigs are ruined. They cannot be saved.

“You cannot wipe down this kind of smoke damage, especially this heavy smoke damage,” Kim said. “The wigs and the clothing – no saving. We got to trash everything.”

Under the hazy fog of shock, the business owner put up a stoic front as he said this time, the doors might not reopen.

“Honest with you, I’m not sure I can come back from this,” Kim said.

Kim said he has insurance. But insurance does not cover everything, and rates go up after every incident.

Chicago Police and the Bureau of Alcohol, Tobacco, Firearms, and Explosives were spotted at the scene, pouring over video and talking to people on the street and inside nearby businesses.

The Fire Department cannot confirm the cause, but they have not ruled out arson.

Also From CBS Chicago:

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Plan your shopping spree with these Nashville Black Friday store hours, online deals

Although many retailers have changed up their Black Friday format by offering deals all November long due to the coronavirus, stores will still be open on the traditional shopping day.

Black Friday deals: Find sales, clip coupons with these apps

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The hottest deals will be online to reduce crowd size and encourage shoppers to stay home. Some stores have offered discounts throughout November to drum up online shopping enthusiasm. 



a group of people standing in front of a building: Customers line up outside the Best Buy store at the Nashville West location Friday morning at 8 AM on Nov. 23, 2018.


© Shelley Mays/The Tennessean
Customers line up outside the Best Buy store at the Nashville West location Friday morning at 8 AM on Nov. 23, 2018.

Here’s how to shop on Black Friday and score great holiday deals.

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BLACK FRIDAY: What you need to know about Black Friday, Thanksgiving weekend shopping

Bed Bath & Beyond 

211 Opry Mills Dr.

7657 Hwy. 70 S.

4646 Lebanon Pike

https://www.bedbathandbeyond.com/

Thanksgiving hours: Closed

Black Friday hours: 6 a.m.-7 p.m.

Bed Bath & Beyond is offering free shipping on orders over $19 and has deals listed online now. 

Best Buy

6810 Charlotte Pike

https://www.bestbuy.com/

Thanksgiving hours: Closed

Black Friday hours: 5 a.m.-10 p.m.

Best Buy began offering deals on Nov. 1. On Nov. 22, almost all of the Black Friday deals will become available online. The company says they are requiring masks in all their stores and will limit the number of people inside. 

CoolSprings Galleria

1800 Galleria Blvd, Franklin

https://www.coolspringsgalleria.com/

Thanksgiving hours: Closed

Black Friday hours: Opens at 7 a.m. 

Costco 

6670 Charlotte Pike

https://www.costco.com/

Thanksgiving hours: Closed

Black Friday hours: 9 a.m.-8:30 p.m.

Dick’s Sporting Goods

6812 Charlotte Pike

https://www.dickssportinggoods.com/

Thanksgiving hours: Closed

Black Friday hours: 5 a.m.-9 p.m.

Dick’s Sporting Goods has its deals available online now.

Gap

2126 Abbott Martin Rd Space #236

https://www.gap.com/

Thanksgiving hours: Closed

Black Friday hours: 6 a.m.-9 p.m.

Green Hills 

2126 Abbott Martin Rd

https://shopgreenhills.com/

Thanksgiving hours: Closed

Black Friday hours: 6 a.m.-9 p.m.

Home Depot 

1015 Joyce Ln.

2535 Powell Ave.

7665 Hwy. 70 S.

https://www.homedepot.com/

Thanksgiving hours: Closed 

Black Friday hours: 6 a.m.-9 p.m. 

Home Depot is offering online deals to celebrate Black Friday through December. 

Lowe’s

7034 Charlotte Pike

5520 Nolensville Pike

3460 Dickerson Pike

https://www.lowes.com/

Thanksgiving hours: Closed 

Black Friday hours: 6 a.m.-9 p.m. 

Kohl’s 

2330 Jackson Downs Blvd.

https://www.kohls.com/

Thanksgiving hours: Closed

Black Friday hours: 5 a.m.-9 p.m.

Kohl’s will begin its Black Friday deals online Saturday for the whole week. 

Opry Mills

433 Opry Mills Dr.

https://www.simon.com/mall/opry-mills

Thanksgiving hours: Closed

Black Friday hours: 6 a.m.-9 p.m.

Target 

26 White Bridge Rd.

6814 Charlotte Pike

https://www.target.com/

Thanksgiving hours: Closed 

Black Friday hours: Unconfirmed 

Target has offered deals all month long and will price match items until Dec. 25. 

Macy’s 

3813 Hillsboro Pike

https://www.macys.com/

Thanksgiving hours: Closed 

Black Friday hours: 11 a.m.-8 p.m.

Macy’s is running online Black Friday deals throughout November. 

RiverGate Mall

1000 Rivergate Pkwy, Goodlettsville

https://www.rivergate-mall.com/

Thanksgiving hours: Closed 

Black Friday hours: Opens at 6 a.m. 

Walmart

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Nipsey Hussle’s The Marathon Clothing Store Was Vandalized | Music

Nipsey Hussle’s Marathon Clothing store was reportedly vandalized this week.

On Tuesday (November 17), footage surfaced on social media showing the front of the establishment with broken doors and windows as well as graffiti sprayed on it. The store is located on Crenshaw Boulevard and Slauson Avenue in South Central L.A.

It isn’t clear who caused the destruction or any motive. That said, there’s been increased violence in the area since Hussle’s death. Last year, the Los Angeles Times reported the area experienced a man being fatally stabbed and numerous tourists being robbed.

Last August, in preparation for construction on a mixed-use development called Nipsey Hussle Tower, A fence was erected around the strip mall. Nipsey opened the Marathon Clothing store in June 2017.

On March 31, 2019, Nipsey Hussle was gunned down in the strip mall he owned. Shortly afterward, the LAPD arrested Eric Holder and charged him with the fatal shooting of the rapper.

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