The Looks You’ll Be Sporting This Summer 2018

By: Vivian Farinazzo

A new season means fresh trends. Ready to take advantage of our catwalk insights and scope out all the latest and greatest SS18 trends? Simply read on!

Fashion Month is over, and we’ve unpacked from our trip to Paris and gotten comfortable looking to the street stylers for trend clues again. We’ve collected plenty of fresh looks and trend insights, and now is the time to start building a fresh wardrobe for the upcoming season. Getting an early start is never a bad thing – particularly if you want to nab the season’s most in-demand items. We’ve been on a whirlwind tour from New York to London to Milan to Paris. What have we seen on the trend radar?


Delicate Eastery colours have made a big resurgence in trendy fashion circles. Soft pastel colors were much in evidence at Preen’s big show. Drawing inspiration from India and the women’s rights movement, it featured lots of single-shoulder dresses and drapery in delicate pinks and greens. One colour especially poised to make a splash this season is lilac. Now is the time to start shopping for that lilac bag. Or go Neapolitan, the way Celine did by combining pink and cream.

Check Prints

Checks might have built up a lot of wintery associations in the past, but it looks like they might be crossing over into spring prints this year. Check prints were much on display, from Loewe’s folksy ginghams to Mary Katrantzou’s bright checks to heavy plaids at Alexander McQueen. The Fendi show was particularly stuffed with checks – right down to the tights.


Fringes are popping up everywhere as a dramatic reflection of the current maximalist mood in fashion. Necks, bags, hemlines – all of it is fair game for fringing. The texture of the fringing work seen in 2018 is heavy duty if not flat out brutal; some of the plus size bralettes shown by Calvin Klein and Erdem could do fine double duty as car-polishing shammies.

The Beach

Marc Jacobs and his busy burst of turbans, rainbow colours, and swirly prints say everything you need to hear about this season’s beach fashions. Simply picture the sort of style that would be perfect for a socialite in Palm Beach in the 60s and take up several notches. Gucci’s combination of tons of necklaces with a Hawaiian two-piece and glittery gloves is another beachwear touchstone. Keep it glamorous and keep it busy!

Suit Shorts

We all thought shorts were too basic to enter into couture considerations. They’re languishing in your drawer waiting for those lazy days at home when you don’t really care what you look like. The summer of 2018 aims to change all that; here come the Statement Shorts. Saint Laurent showed off high-waisted leathers, Luis Vuitton had silky boxers, and it looks like Shorts Suits are poised to be the dominant fashion statement for the summer.

Transparent Macs

Karl Lagerfeld’s Chanel show in Paris was, as expected, a lavish exercise that transformed the Grand Palais into something else entirely. Models strolled through cascading streams and bona fide waterfalls. Whether the point was to get practical about spring showers or to make a statement about climate change, the result is refreshingly practical: Transparent plastics are the coming thing in rain protection. Macs, rain hats, and more! Similar macs showed up in Valentino’s collection.

Floral Dresses

It wouldn’t be summer without a huge raft of dresses in floral prints, and 2018 looks little different. Our favourites were Chloe’s Liberty prints and Loewe’s ditsy florals. You’re practically spoiled for choice even if you’re not brave enough to take the jump into flashing briefs the way some models did this month, you can wear your dresses over shorts and a high-necked blouse.

OTT Earrings

The closer you get to the over-the-top standard set by Pat Butcher, the better you’re doing. The current mania for crazy jewellery is only going to intensify this summer.

Couture Hats

The 1980s are back in a big way when it comes to fashion-forward hats. Couture caps and chic fascinators were much in evidence in the summer shows – Givenchy, in particular, favoured classy hats for 2018.

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