What a year 2020 has been. COVID-19. Banana bread. Zoom. Tiger King. The U.S. election. The highs have been high and the lows subterranean. Throughout it all, however, beauty has remained a constant. And, at times, even a beacon of hope as people around the world used this time to revamp their hair, skincare and makeup routines.
Indeed, from Dua Lipa to Georgia May Jagger, every celebrity worth their salt flirted with a bit of DIY hair dying, while Kendall Jenner kept herself busy smashing avocados and slathering them all over her face. In fact, no fruit nor spice was left unturned in search of the perfect homemade face mask. Elsewhere, the Euphoria effect was felt in full force as people sought to recreate the glossy, neon club-kid looks that made the show such a global hit.
As this annus horribilis comes to a close, we’ve rounded up the most-searched global hair, beauty and skincare trends of 2020.
What were the biggest hair trends in 2020?
When it comes to hair, this year we’ve seen the biggest shift in trends as salons around the world were forced to shut shop as we went into lockdown, leaving our roots to fend for themselves. If you didn’t chop, dye or treat your hair to a homemade mask this year, were you even in lockdown?
In a bid to keep roots at bay, consumers “learned how to DIY hair colour this year, so there were a lot of searches around related products,” says Yarden Horwitz, co-founder of trend forecasting platform Spate. “Even though trends such as purple shampoo were growing before lockdown, time at home accelerated interest for toning-related products as consumers became more educated on how to DIY color hair.”