It is an obvious fact that each online business owner should know not little but a lot about search engine marketing setup. This idea involves optimizing your website for the search engines to think that your website provides useful and rich-content information and, therefore, you will be able to improve search engine ranking.
This is extremely efficient as other paid marketing methods like pay per click campaigns are really expensive and can not be afforded by everyone especially the beginners who do not have that much money yet to invest. On the other side, organic traffic resulting from ethical search engine optimization (SEO) is free and targeted providing that you avoid any black-hat SEO training.
Therefore, search engine marketing setup must be at the top of your list when you like to spread the word about your business. To achieve this goal properly, you should consider the right keywords with the right density. But the interesting question is: What are the proper keywords?
If you explore various articles on small business website optimization or ask any small business SEO agency houston seo experts that provide push promotion for websites, you will always be confronted with this sentence: “You should target the keywords that receive high traffic and enjoy low competition”.
My personal point of view is that this answer is not clear enough as the terms low and high are very relative. Are 100 queries per day high volume? In case you agree, then should you define 90 searches per day as a relatively low search volume? Furthermore, if your target keyword is targeted by other 100 websites, should you consider this competition high or low?
If we define 100 websites as low competition, is it possible to define 150 websites as high competition? Therefore, in a few words, what should you define under the terms high and low? And this is the issue I handle in this article. In other words, to set up the optimal search engine marketing setup, you need to consider the search terms that receive “high enough” traffic per month and at the same time enjoy “low enough” competition.
- a) What should you define under the term high enough traffic?
There is no clear and unique answer as it totally depends on the type of your business and your goals. To succeed in online business, you should decide your goal versus time. I.e. it should be clear for you from the very beginning how much money you like to earn online and after how much time.
So, I will make a random assumption that you like to earn $1000 per month. Then, your goal is to drive internet surfers to your website that can make you $1000 monthly and this should be your “high enough traffic”. But the exciting question is how to calculate this traffic in an accurate way?
You can definitely use such a mathematical formula:
Total Income per Month= Number of Visitors per Month x Conversion Rate x Income per Sale
In the above mentioned formula, all factors are known except the number of visitors per month. Specifically:
Income per sale is simply your affiliate commission that you earn in case somebody bought the product from your affiliate link.
Conversion rate is the percentage of the whole visitors who may buy from you. For example, if 3 out of 100 visitors decided to buy your product, then your conversion rate is 3%. This factor is totally dependent on your services, sales letter, etc.
You may calculate with 3% conversion rate, but I like to design my search engine marketing setup using a conversion rate of 1% as this is a very realistic rate. Total money you like to make online is simply the cash you like to earn monthly, which is in our case the $1000.
So, now you can calculate how many visitors per month you should drive to your website in order to achieve the desired income. In case you like to earn more you may work on increasing the amount of visitors to your website or you should try to increase the conversion rate.
Increasing the amount of visitors to your website involves:
– Ethical and legal online optimization works by mixing out both online and offline optimization.
– Submit more articles to get more quality backlinks.
– Update your website frequently.
– It is really a good idea to mix both article marketing and Web 2.0.0 services.
Increasing the conversion rate of your website involves:
– Enrich your sales web page with promises that you can really deliver.
– Offer your visitors an extra free bonus.
– Mention a deadline that should be met in order to get the extra bonus.
- b) What does low enough competition mean?
To check the competition of a certain keyword, insert your target keyword between double quotes in Google to see how many other websites that are optimized for the same keyword. It is usually expected to find 0 or thousands of websites that are optimized for the same keyword and, therefore, you have to compete against them.
The answer to the question of a “low enough competition”is depending 100% on where you are going to submit your articles. Yes, this is correct as it is relatively sure that Google loves some certain websites and if your article -which should be optimized around a certain keyword-, is submitted there, then it has a better chance to appear on Google’s first page.
Some of the websites that Google certainly love are: , , and any WordPress Blog. So, consider these cases for your search engine marketing setup:
– : Is the best place to submit if the number of competitors is around 10,000 websites.
– : Is the optimal destination of your articles, if your competitors websites do not exceed 5,000 websites.
– UsFreeads: Is the optimal choice to submit your articles, if the number of competitors is approximately 3,000 websites.
– WordPress Blog: Is the best place to submit if the number of competitors is around 1,000 websites.
It is important to notice that the above results are my results based on trial and error procedures and there is always no guarantee, if we talk about Google. Nevertheless, the results and experiments I mentioned in this article worked on fine bases for 6 months now and, therefore; it is worth giving it a try when you plan the next campaign.
This article focused a spot of light on an important issue about how to mathematically define the words low competition and high traffic. So, now you are ready to exactly decide which keywords you should target when you think of starting your search engine marketing setup.