Women’s Wellness Tech Company, Bellabeat, Adds New Star Hire

Wellness has grown to be a top priority in people’s life encompassing wellbeing, beauty and lifestyle. The industry has seen massive growth in the past few years worth over $4.2 trillion with wellness tourism predicting to be a $919 billion industry by 2022, which would represent about 18 percent of all global tourism. 

The rise of the industry has also sparked wellness tech into a  steep upward trajectory in the past few years. While tech giants like Apple and Samsung have played a major role in this development, there are also numerous other players in the wellness and beauty sector that shaped this market with the help of new, innovative products and technologies such as San Francisco startup Bellabeat.

Bellabeat is a data-oriented wellness tech company that was founded by Sandro Mur, Urška Sršen, and Lovepreet Singh in 2013. Headquartered in San Francisco with offices in London, Hong Kong, and Zagreb. The business focuses on women’s health and wellness but its main product is the Bellabeat Leaf. The Leaf is a water-resistant device that tracks your activity, stress, sleep, meditation, and reproductive health. The data is then shared with the consumer to help her adjust diet, exercise and wellness based on her hormones and menstrual cycle. It is made of hypoallergenic, vegan-friendly materials and can be worn as a necklace, bracelet, or clip, depending on which accessories you combine with it. Within four years after its inception, Bellabeat has already sold over 700,000 pieces of jewelry.

 Although the wellness tech sector is being flooded with wearables, like smartwatches or smart rings, there is still a distinct lack of products specifically aimed at women. Bellabeat’s smart jewelry, on the other hand, is designed with women’s health in mind. The Leaf was also named the best overall smart jewelry by Business Insider.

The menstrual cycle is a big part of just about any woman’s life. It affects the hormonal balance of the body, and, thus, it has a big impact on women’s wellbeing. With the Bellabeat Leaf and its accompanying app, women can track just about everything that might have an impact on their health or performance. This knowledge can then help them optimize their lives. While Bellabeat has seen success since 2017, the company has now added the economist Jeppe Christiansen to its board in an effort to advance the wellness tech industry even further. Christiansen, who is a distinguished economist with an MSc in Economics from the University of Copenhagen and has decades of professional experience in the financial sector, joined Bellabeat as a board member to further improve the business and its products to help it reach even more women.

At the moment, Christiansen is CEO of Maj Invest, which is an asset management business based in Copenhagen, as well as vice-chair of Novo Nordisk, which is a multinational pharmaceutical company based in Denmark with offices in five countries. Novo Nordisk has production facilities in eight countries and boasted revenue of about $19.2 billion in 2019. With Christiansen’s expertise in addition to Bellabeat’s innovative approach, the future of women’s wellness tech seems bright. Bellabeat is already on a path to evolve the women’s wellness tech industry, and, hopes to grow the market even more with Christiansen on the team. Bellabeat plans to increase distribution, intuitive technology and access for women to the data points and technology they have built.

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