PSYKHE Uses AI to Recommend Luxury Clothing Brands on Cheddar

Algorithms seem to be dictating just about every facet of life these days, including what you pick out of your closet, and online-shopping platform, PSYKHE, is using a program of psychological profiling to create style recommendations.

When customers sign up, they are instructed to take the big five personality test, assessing personal preferences, which creates the profile.

“So essentially, the big five is the most robust and respected model in psychology. You end up essentially, from 1 to 100 in each of these five scales, resulting in a really specific composite score,” Anabel Maldonado, PSYKHE founder and CEO, told cheddar. 

Once a customer has completed the test, they can explore their specially curated shopping experience. Over time, the algorithm will improve at making selections that best suit your personality, Maldonado added. 

While concerns have grown over the years regarding human bias entering these kinds of algorithms, Maldonado explained that a somewhat diverse staff worked on the initial training set for the artificial intelligence and that the system’s ability to learn shopping tendencies over time can hopefully ensure that a diverse customer base is being served.

She also said that the system’s ability to track dislikes or rejected suggestions is “almost as valuable, if not more,” than understanding what a customer does like because a wider variety of options are available.

“Currently the status-quo is that you look at dwell time, and clicks, and purchase history. We don’t really feel that works as well, especially purchase history,” Maldonado noted.

PSYKHE looks to avoid repetitive suggestions or similar recommendations that have already been purchased, according to the CEO. And, while PSYKHE is just the latest venture for Maldonado, she plans to expand the brand beyond clothing, using the same artificial intelligence.

“The interesting thing is the relationships between your big five scores and your preferences, health outcomes, behavior, music preference, really a variety of things is what makes the technology so valuable,” she said.

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Women, meet mentors at’s Mentoring Monday summit in February

CLEVELAND, Ohio — Northeast Ohio women can meet dozens of mentors virtually through Mentoring Monday on Feb. 22.

The program presented by Advance Ohio, including The Plain Dealer and, will take place from noon to 2 p.m. and will be hosted on the online platform Remo.

Beate Blaich-Smith Agency Business Dev Lead for Advance Ohio says the program works to help local professional women create a network and learn from one another.

“It’s basically for all professional women who want to connect and learn from each other and get some advice from women in leadership positions,” says Blaich-Smith.

Last year, at the first Mentoring Monday, dozens of Northeast Ohio women from business, real estate, science, theater, non-profits, higher education, and more met to discuss careers and goals.

“It was fantastic, we had over 300 women in the room, and it was women from all walks of life,” says Blaich-Smith.

Blaich-Smith says the summit is not a “one size fits all” event, women from all walks of life and professional backgrounds are always encouraged to get involved with the program.

This year, though virtual, the program will continue to include one-on-one speed coaching, three to four short conversations with different mentors, and group sessions.

No keynote speaker has been chosen as of yet says Blaich-Smith.

New to the program is a pre-event podcast, featuring some of the sponsoring mentors, an expanded promotions plan, group discussion sponsorships, and a virtual gift bag.

Tickets are $30, available here. For $10 off, use the discount code EARLYBIRD.

The mentor list is expected to grow, here is a few of them:

Rebecca Ruppert McMahon Chief Executive Officer, Cleveland Metropolitan Bar Association

Laura Johnston Content director, and The Plain Dealer, Advance Ohio –

Kellie Harris Plant Manager for our North American Aerospace, Saint – Gobain

Bethany Lemley Operations Supervisor, Government & Fine Arts, FedEx Custom Critical

Erin Senediak Sales Leader, FedEx Custom Critical

Ka-Pi Hoh, Ph.D. Organizational Change Management Director, The Lubrizol Corporation, a Berkshire Hathaway company

Margaret Mitchell President, YWCA Greater Cleveland

Bethany Snyder Senior Territory Manager, Liberty Mutual

Marianne Parkinson Chief Marketing Officer, MarshBerry

Shelley Roth President, Pierres

Kenya Guess President & CEO, BonnieSpeed Logistics

Marianne Crosley President & CEO, Cleveland Leadership Center

Susan E Donlan Chief Communications Officer, KeyBank

Gloria Walas First Vice President, The Haas-Compass Group at Morgan Stanley Wealth Management

Kathy Hirko Owner, KAZ Company

Jody M. Wheaton Executive Director, Client Solutions & Programs, Corporate College, a Division of Cuyahoga Community College

Polly Hanff Global Regulatory Affairs & Quality Director, Saint – Gobain

Sandra Madison Owner and President, RPMI

Jane Christyson CEO, Girl Scouts of Northeast Ohio

Carol Stefano Commercial and Technical Director, Aerospace, Saint – Gobain

Virginia Morrison Executive aide – Office of Vice President UTech/CIO, Case Western Reserve University

Susan Fuehrer VA Chief Executive – as President of Social Determinants of Health and Health Equity, MetroHealth

Kim Riley President, Hylant

Tari Rivera President, Regency Construction Services

Shirrell Greene Deputy Chief Executive Officer, Cleveland Metro Schools


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Billboard’s 2020 Women In Music Hall of Fame Honorees Speak Out

This was the year Roc Nation client Megan Thee Stallion claimed superstardom, at No. 1 on the Billboard Hot 100 with “Savage” (featuring Beyoncé) and as the featured artist on Cardi B’s “WAP,” which topped the Hot 100 for four weeks. Rostermates Lil Uzi Vert, Alicia Keys and Mariah Carey all reached new peaks. And Roc Nation, after partnering with the NFL to use its platform for entertainment and social justice, in February co-produced the Super Bowl halftime show with Shakira and Jennifer Lopez. Reprise: A Roc Nation Album raised funds for the National Association of Criminal Defense Lawyers Foundation for Criminal Justice, and JAY-Z successfully lobbied for passage of probation reform legislation in California. Through it all, says Perez, she has managed the stress of the year by “focusing on things within my control and making sure we are better positioned for whatever the new normal is.”

Song That Inspired Me in the Past Year: “Alicia Keys’ ‘Love Looks Better on You,’ because it recognizes that love is the best option.”

Danielle Aguirre (Co-executive of the Year 2018)
Executive vp/general counsel, National Music Publishers’ Association

Courtesy of NMPA

Danielle Aguirre

The NMPA this year continued to focus on reaching settlements and deals for licenses to “provide needed revenue for our members and songwriters,” says Aguirre, noting that the organization has finalized global settlements and/or licenses with Peloton, TikTok, YouTube, Snap Inc. and others. Aguirre also continues to oversee the NMPA’s battle against Spotify, Amazon, Google and Pandora in the wake of the tech companies’ appeal of a 2018 Copyright Royalty Board decision to raise publishing royalties. In November, the NMPA joined the Nashville Songwriters Association International in a motion asking the CRB to set interim royalty rates at the current levels.

Crucial Issue Facing the Music Industry: “How to protect live-music venues and slowly bring people back to live events. Live music is what I miss most about these last months.”

Jacqueline C. Charlesworth (Co-executive of the Year 2018)
Partner, Alter Kendrick & Baron

Chris Reed

Jacqueline Charlesworth

“It will be exciting to see the launch on Jan. 1 of the new Mechanical Licensing Collective created under the Music Modernization Act,” says Charlesworth, whose efforts — along with Aguirre, Dina LaPolt and Susan Genco — to achieve passage of the landmark music licensing law led to their shared recognition as Executive of the Year honorees in 2018. Charlesworth remains on the front lines of copyright battles, filing a brief late last year with the D.C. Court of Appeals on behalf of two groups to support increased royalty rates for songwriters. In July, she testified before a Senate subcommittee on what she called the “broken” Digital Millennium Copyright Act, which governs copyright online. “A little over a year ago,” she says, “I left a big firm and moved to Los Angeles. I’m extremely grateful to have built a thriving music and copyright practice out here, even in the midst of a pandemic. And I’m especially proud of my work on

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Here Are The Most Talked About Toys Of The Year And Where To Get Them

The holidays may be a little subdued this year because of the Coronavirus pandemic, with social gatherings and interactions with our loved ones kept to a minimum. Our little ones are still looking forward to something though: toys. And, with everything that has happened in 2020, we think that giving kids a tiny bit of happiness through gift-giving is a joy unto itself.  

So what’s hot in 2020? Surprise toys are still in demand and so is Baby Yoda. (Who wouldn’t want to play with the cutest Force-sensitive baby this side of the galaxy?) Nintendo is making headlines with record Switch sales and their influence is even spilling over to the brick-building genre with the LEGO Super Mario set. Here are some of the most anticipated toys of the year and where to find them:


hottest-toys-2020-barbie-dreamplane Barbie Dreamplane playset. Photo: BestBuy

To many, Barbie is synonymous with fun and whimsy. It’s the ultimate brand when it comes to dolls and with the Barbie Dreamplane Playset, you can let your young storyteller’s imagination take flight. The two-seater cabin opens up to reveal over 15 in-flight elements, including luggage space, a dining cart and other passenger amenities. This Barbie Dreamplane playset includes a puppy figure for those who just can’t live without their precious pooch. With travel restricted this year, it would be nice to get your kids looking forward to traveling to other parts of the world again soon.

Order the Barbie Dreamplane Playset from Best Buy. 


hottest-toys-2020-myla-the-magic-unicorn Myla The Magic Unicorn. Photo: BestBuy

VTech has long been known as a maker of popular kid’s toys and they’ve certainly not disappointed this year. Its most popular character, Myla The Magical Unicorn, is one of the hottest toys of the year with it being sold out in many store shelves. The magical butterfly wand on Myla’s wings, horn and eyes come in a variety of colors, and she talks, sings and gives children positive reinforcement. Your kid can sing hours of duets with Myla by holding the microphone near her mouth. It certainly won’t hurt for your child to get a daily dose of encouragement after such a tough year. 

Order Myla The Magical Unicorn from Best Buy.


hottest-toys-2020-the-child Baby Yoda a.k.a. The Child. Photo: BestBuy

Disney’s hit show The Mandalorian is seen by many fans as a return to form for the franchise. It follows a lone warrior dubbed “Mando” in his exciting adventures across the galaxy. Along the way, he gains a cute sidekick in the form of an infant who is the same species as Jedi Grand Master Yoda. Referred to as The Child, but affectionately called Baby Yoda by the show’s fans, he has become one of the recognizable characters in the whole Star Wars universe. This plush figure has a sculpted vinyl head and a soft bean-filled body that measures 11 inches.

Order Star Wars: The Child plus toy from Best Buy.


hottest-toys-2020-lego-super-mario LEGO Super Mario Adventures with Starter Course. Photo: BestBuy

This LEGO Mario Kart starter course let’s you build

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Maine Wedding Infected 177 People With COVID-19, and Killed 7 People Who Weren’t Even Guests!

A Maine wedding reception of 55 people left more than half of its guests infected with COVID-19, affecting a total of 176 people despite Maine’s current public health guideline of a 50-person limit for indoor gatherings. Seven people have already died, but what’s more disturbing is that they did not even attend the wedding.

The management of Big Moose Inn, where the wedding was held, said that they misinterpreted the state’s 50-person cap for indoor events. “We did make an error in the interpretation of that rule,” the management said in a statement. “Our interpretation was that we could take a wedding party of more than 50 persons, and split them between two rooms as long as it didn’t exceed our total capacity or a specific room’s capacity.”

How Did It Spread So Far and So Fast?

According to Dr. Nirav Shah, the director of the Maine Center for Disease Control and Prevention, one of the guests who attended the event infected their parents, who then infected one of their children, who infected their co-workers. All of these events happened within a span of 2 ½ weeks.

Outbreaks at the Maplecrest Rehabilitation and Living Center and the York County Jail were connected to the wedding after one staff member from each facility was found to have attended the event. The York County Jail, which is 200 miles away from the wedding reception, now has 80 cases confirmed while 39 people from the rehabilitation center have tested positive.

Health officials have traced cases linked to the wedding throughout August, with 24 cases initially. By the end of the month, it grew to 123 cases and by September 3, the recorded number was at 143.

Maine has recorded 4,415 COVID-19 cases since the beginning of the pandemic, with an average of 29 per day. The US has had 11.3 million cases of COVID-19 to date, with 247,000 deaths and counting.

Mass Gatherings: How Many is Too Many?

Social distancing has been a key phrase in the past months, being the most important factor in preventing the spread of the COVID-19 outbreak. However, despite social distancing measures, other factors come into play, such as how susceptible we are to infection, the frequency of contact we have with people, and the duration of those contacts.

Respiratory infections appear to be the most common infectious disease transmitted during gatherings. The World Health Organization has advised governments to seriously consider postponing any gathering that brings people together, potentially amplifying the virus through close contact.

And while everyone wants to know what exact number of people is too many, what really matters is keeping gatherings small and considering the social dynamics that may be involved in the crowd. The sheer size of the group is not the only factor to consider; for example, small groups of five people can be as risky as a big event with 100 people. There is no magic number that we can consider safe for gatherings, but reducing the amount of contact

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Shopping for a bargain on NYC’s Billionaires’ Row

Gary Barnett is losing money. Over the past decade, the chairman of Extell Development, New York’s foremost developer of super-luxury properties, has bequeathed to the Manhattan skyline not one but two of the super-tall towers that have rechristened 57th Street as “Billionaires’ Row”.

In one of those towers, One57, Extell sold the penthouse to computer mogul Michael Dell for a then-record $100.5m in 2014.

But now the city’s luxury property market is in the grip of a once-in-a-century pandemic. With foreign buyers unable or unwilling to even visit the US to shop for real estate, Barnett expects to take a hit on three of his residential projects — he won’t say which. On others he may just break even after undertaking the Herculean task of erecting a new building in Manhattan.

“It’s very, very, very frustrating to build the most beautiful buildings in the world — super quality, super finishes — and to have to sell at a loss,” he laments.

A three-bedroom, $17.5m condo on the 43rd floor of Central Park Tower, a 1,550ft ‘dagger in the skyline’, with most of its 179 units unsold
A three-bedroom, $17.5m condo on the 43rd floor of Central Park Tower, a 1,550ft ‘dagger in the skyline’, with most of its 179 units unsold © Evan Joseph for Extell/MEGA

But to property buyers, a luxury developer’s pain may well be their gain. Across New York City, developers are cutting prices on luxury properties in a desperate attempt to move inventory. They are also picking up closing costs and throwing in other inducements for those brave — or foolish — enough to jump into a market and commit to a multimillion-dollar purchase just as a second wave of Covid-19 is bearing down on the city.

“It’s a golden opportunity to buy now,” Barnett says, estimating that “bottom fishers” were benefiting from price cuts of about 20 per cent. “The only reason not to buy now would be if you think that either the pandemic is going to continue for a much longer time, or you think that the world won’t come back to more or less normal post-pandemic.”

Whether the market will come back — and over what time period — is hardly certain. New York City’s luxury property sector had been mired in a slump before Covid-19. Some properties were so wildly overpriced, developers admit, that even a 20 per cent discount may not be much of a bargain, after all.

Gary Barnett, chairman and founder of Extell
Gary Barnett, chairman and founder of Extell © AP

Then there is the pandemic. It has closed en masse restaurants and theatres that supply joy to the city, while pushing up crime and homelessness. It might seem obscene even to contemplate buying a luxury property during a week in which governor Andrew Cuomo warned of a wave of coronavirus infections that threatens to overwhelm New York’s hospitals.

Or it might be just the time. Frances Katzen, a broker at Douglas Elliman, sold a penthouse this month for $18m. It had been listed at $19.9m. Another
client submitted an offer last Friday for a different property. Three others are looking, she adds.

“The big money really wants to

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Is there formaldehyde in my skin and beauty products?

A client gets a hair-straightening treatment known as the Brazilian Blowout. High levels of formaldehyde used in the original treatment has caused concern, both for stylists and their clients.

A client gets a hair-straightening treatment known as the Brazilian Blowout. High levels of formaldehyde used in the original treatment has caused concern, both for stylists and their clients.

AP file

Most people know formaldehyde as a chemical commonly found in cigarettes, some building materials and used as an embalming fluid.

What you might not know is that this colorless chemical compound could also be lurking in your beauty and skin care products.

See how formaldehyde can affect your skin, how to spot it on an ingredient label and which formaldehyde-free skin care products are my favorites.

What is formaldehyde and why is it used in skin care?

Formaldehyde is a naturally occurring gas that consists of hydrogen, oxygen and carbon. Because of its effectiveness as a preservative, liquid formaldehyde is used in a variety of products, including some skin and beauty items.

When inhaled in its gaseous form, formaldehyde is a known carcinogen and can cause a number of adverse health effects.

As more information has become available about the risks of using formaldehyde in personal care products, some big brands have stopped using this ingredient as a preservative in their products. However, many others continue to use it.

The European Union has banned formaldehyde-releasing ingredients in skin and beauty products.

Formaldehyde and skin allergy

In both its gaseous and liquid form, formaldehyde is a known skin allergen and can cause contact dermatitis even at low-exposure levels.

If you are struggling with a skin allergy, consider checking your products for formaldehyde-containing and formaldehyde-releasing ingredients, many of which are included in this list from the Environmental Working Group:

DMDM hydantoin

Imidazolidinyl urea

Diazolidinyl urea


Bronopol (2-bromo-2-nitropropane-1,3-diol )



Formaldehyde can also be found in nail polish, eyelash glues, soaps, hair products, shampoos, lotions and many other personal care products. So be sure to check the ingredient lists on all of the products in your daily routine if you think formaldehyde could be at the root of your skin allergy.

How to find formaldehyde-free skin care products

There are plenty of formaldehyde-free skin care products out there — you just have to sift through ingredient labels. Avoid the ingredients listed above when choosing new skin care products. If you’re not sure about a particular product, ask your dermatologist for formaldehyde-free recommendations for your skin type.

For more skincare tips and tricks, be sure to follow Baumann Cosmetic on YouTube, or follow @BaumannCosmetic on Instagram or Facebook.

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8 stunning coffee accessories for design snobs

What happened? Just days ago, it was 2010. We were all sitting in hipster coffee shops. A guy in a flannel with a handlebar mustache poured hot water from a Hario kettle into a Chemex. He waxed on about single origins beans, light roasts, and third wave coffee.

Third wave coffee has certainly stuck around. But the aesthetic of our coffee tools, like all trends, is changing. A world once defined by barnyard wood and steel is now about brutalism and brass. Coffee is more gorgeous than ever, whether you have $1,500 to spend or just $5. Here are some of our favorite objects on the market.

[Photo: AnZa]

Brutalist espresso

If you want easy apartment espresso, Breville makes a great little machine. But if you want a statement piece, and full manual control? AnZa offers an appliance like you’ve never seen: An espresso maker encased in a concrete block. If that’s too rough around the edges for your taste, we get it. They also offer the same machine in seamless Corian. It’s honestly hard to decide which model we like more. $1,180

[Photo: Ssense]

Concrete pour over

If you have a concrete espresso maker, well, you just have to have a coffee maker to match it! The Basi coffee stand lets you make pour over coffee (basically what a stock coffee maker does, but with a lot more love), with a sturdy, self-standing base that won’t easily tip. $600

[Photo: Ssense]

Sculptural cold brew

Making cold brew coffee isn’t hard. You can just stick some ground beans into water and let it sit in your fridge. But cold brew towers can be beautiful accessories that celebrate the slow process—especially when they’re made of hand blown glass, like the Dashi. You put beans and water in the top vessel. Then, after soaking, you release a spigot to pour and filter the sludge into a delicious refreshment. $990

[Photo: Tom Dixon]

Tea service…but for coffee

Stovetop espresso, like that made from Moka pots, is popular across Europe. But Tom Dixon elevates that experience to new heights. He coats the steel bodied kettle with a glimmering brass finish. And the best part? You can get accessories to match, including cups, a tray, a scoop, caddy, and even a French press. Items start at $50 and range up to $300. The espresso kettle costs $240.

[Photo: Fellow]

A minimal grinder

A good burr grinder is essential to absolutely any type of coffee you want to make. Unfortunately, most are hideous. Not so with the Ode Grinder, by Fellow. It has a minimalist black posture that evokes strong Richard Sapper vibes. As an extra plus, it’s designed to grind quieter than competitors, so that you don’t wake your significant other while getting the caffeine going. $300

[Photo: MoMA Design Store]

An electric kettle with poise

Once you try an electric water boiler, you may never use that teapot again. They are fast, mindless…and did we say fast? We love the Plissé Electric Kettle, by

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Christine Centenera: ‘Fashion is all subjective: nothing is right or wrong’

My personal style signifier is a well-cut blazer and leggings, which is what I’ve worn in my professional life for as long as I can remember. It frames my shape, which I like, and makes me feel confident no matter what situation I’m in.

I used to wear black all the time. Travelling a lot, I found it was the best way to pack, because it would always look good and working with one tone meant endless outfit options. But in the past 12 months I’ve been actively buying more colour – mainly different shades of blue, from cornflower to sky. I think these days I need a bit of optimism in what I put on my body.

Ceramics made by Centenera at home on her kiln
Ceramics made by Centenera at home on her kiln © Jake Terrey

The last thing I bought and loved was a kiln for the house I share with my partner, the actor and filmmaker Joel Edgerton, in Sydney. I’d done classes here and there in LA and Venice, but I found the whole scene around ceramics and pottery a bit much. It can be quite elitist. So this year we got our own kiln – it’s manual and you can’t leave it unattended, so when you fire it you have to commit to being home day and night. It can be on for between 10 and 14 hours. I just do hand-building rather than using a wheel – I like the thumbprints and the slow pace. I often make large-scale pieces, which take a bit of time. I give a lot of the finished pieces away – I gave one to Virgil [Abloh] for his 40th. I’m also not very good – it sounds like I’m some expert, but I’m really not. 

And on my wishlist is a thriving Freedom Garden – I know the project’s founder Lily Kwong, who is a landscape designer, and have been following her mission to encourage people to grow their own edible gardens. I don’t have an outdoor space in New York, so it’s a novelty to have soil and grass while I’ve been in Sydney. I went down this rabbit hole of looking at regenerating soil and planting things that were in season, and we’ve changed our whole garden to include more native plants. It’s starting to grow and now we’re able to eat the produce.

Centenera at her house in Sydney © Jake Terrey
Bondi Beach. Centenera lives between Sydney and New York
Bondi Beach. Centenera lives between Sydney and New York © Jake Terrey

My earliest fashion memory is dressing up with my four sisters. We were born within eight years of each other, so we’re close. Even though we had the same upbringing, we were all completely different, and that was reflected in what we chose to wear. I learned from a young age that you could express yourself through clothes. One thing that I love about fashion is that it is all subjective, and nothing is right or wrong. 

A recent “find” is a store called Yaoya in Guéthary.

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Against all odds: South Sudan’s daring drive on women’s football | Football

South Sudan gained independence in 2011 and its history is so short that it is a regular low-scoring answer on the popular quiz show Pointless. Much less trivially, for a majority of its existence the country has been in civil war, with peace and a new national unity government in place only from February of this year.

For a country clawing its way back from the devastating effects of a conflict that has seen hundreds of thousands killed and 1.5 million internally displaced, where nearly half of girls are married by 18, child marriages are increasing and sexual violence was used tactically during the war , it would be easy to assume that football, let alone women’s football, would be nonexistent.

Yet on Friday, just over a year after its women’s national team competed for the first time, the South Sudan Football Association launched a four-year strategy for women’s and girls’ football, Stars Unite, that aims to increase the number of participants by at least 70%.

South Sudan captain Amy Lasu

South Sudan’s captain, Amy Lasu. ‘Football has been considered a men’s sport,’ she says. Photograph: South Sudan FA

South Sudan, where women were at the heart of the peace drive and a 35% quota has been set for women’s participation in government, is not an outlier: the idea that women should not play football is as prevalent there as it is in many other parts of the world. The captain of the women’s national team, Amy Lasu, who began playing in Kenya before returning to play in her home country, says: “It is challenging because for the longest time football has been considered a men’s sport. It was considered a taboo for girls to play.”

Her mother played basketball and her father football, and they would buy her shirts and boots and take her to academies, but for Maryln James, a grassroots player, the story is a little different.

“If you tell your parents that you are going to play football you get asked why you’re going to play with men,” she says. “I just had one person supporting me, my mother. When I started my father would beat me when I came back from training. But my mother said this was not only for men, she can play.”

Far from bowing to the pressures and expectations on girls, the federation is challenging them. “We want to show to the world that South Sudan is growing in women football, and we also want change the mindset of some people who still don’t believe that women can play football,” says Helen Terso Aninyesi, the project manager for Stars Unite and women’s development officer.

South Sudan’s national team, who played their first game last year.

South Sudan’s national team, who played their first game last year. Photograph: South Sudan FA

The plans are bold. The FA has committed to training more female coaches, administrators, referees and scouts; girls’ football will be promoted in schools; there will be community outreach programmes; it will launch a new national league with player licensing; and it promises increased participation for

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